Reinventing Professionals

Marketing in an Ethically Compliant Fashion


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I spoke with Robert Aicher, the President and CEO of CloudLaw, the maker of Zeekbeek, a national online legal marketplace. We discussed the genesis of Zeekbeek, its distinction from other sites that help lawyers market their services, what Zeekbeek offers to bar associations, and how it provides a forum for lawyers to practice in an ethically compliant fashion, among other topics.
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Reinventing ProfessionalsBy Ari Kaplan