Abby interviews Jairo Garcia, Assistant Vice President of Global Brand Marketing & Media at Principal Financial Group. Jairo discusses the education and trust-building elements involved in the customer journey for Principal's target audience, and shares about his team's focus on storytelling and emotional appeal in its brand messaging.

Abby interviews Jairo Garcia, Assistant Vice President of Global Brand Marketing &amp; Media at Principal Financial Group. Jairo discusses the education and trust-building elements involved in the customer journey for Principal's target audience, and shares about his team's focus on storytelling and emotional appeal in its brand messaging.

"Marketing in Finance: Education and Trust-Building" with Jairo Garcia

The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.

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"Marketing in Finance: Education and Trust-Building" with Jairo Garcia

"Marketing in Finance: Education and Trust-Building" with Jairo Garcia