Sign up to save your podcasts
Or
Share Marketing in India: How the Rubber Hit the Road for Ford's Figo
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Marketing in India: How the Rubber Hit the Road for Ford's Figo
A country with 27,000 newspapers and 850 million mobile phone users
presented a marketing challenge for the US motor vehicle manufacturing
giant Ford when it decided to make inroads into the Indian small car
market. But extensive research into customers' aspirations and a strong
focus on value delivered cut-through for the four-wheeled
Australian-designed Figo in a populous nation of do-it-yourself
mechanics. Michael Boneham, president and managing director of Ford
India shares lessons from the journey so far in a video interview for
Knowledge@Australian School of Business.
View all episodes
By theBox
3
11 ratings
A country with 27,000 newspapers and 850 million mobile phone users
presented a marketing challenge for the US motor vehicle manufacturing
giant Ford when it decided to make inroads into the Indian small car
market. But extensive research into customers' aspirations and a strong
focus on value delivered cut-through for the four-wheeled
Australian-designed Figo in a populous nation of do-it-yourself
mechanics. Michael Boneham, president and managing director of Ford
India shares lessons from the journey so far in a video interview for
Knowledge@Australian School of Business.
More shows like Knowledge@Australian School of Business - Video Interviews
View all
Knowledge@Australian School of Business
0 Listeners
UniWide Configuration Video Instructions
0 Listeners
Art and Design
14 Listeners
Law and Society
0 Listeners
TV shows and interview series
0 Listeners
Talking Point (audio)
0 Listeners
Science and Engineering
0 Listeners
Refugee Conference 2011
0 Listeners
Strategic Management of Business and Technology
2 Listeners