Bottom Line Me Podcast

Marketing in Minutes: Jennifer Greenberg’s Secrets to Daily Success

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Episode Summary:
In this episode of the Bottom Line Me Podcast, host Ann Allard is joined by Jennifer Greenberg, Vice President and Agency Marketing Strategy Manager at Old Republic National Title Insurance Company, to discuss an innovative approach to marketing: Marketing in Minutes. Designed for busy professionals, this systematic daily marketing calendar provides quick, actionable steps to enhance sales and marketing efforts in just 15-20 minutes a day. Jennifer shares her journey in the title insurance industry, practical examples of daily activities, and tips on how to implement this easy-to-use strategy.

Key Takeaways:

  • What is Marketing in Minutes?
    A daily marketing calendar with 15-20 minute tasks that help title professionals consistently engage with clients and prospects.

  • Examples of Activities:

    • Writing personalized note cards to maintain connections.
    • Reaching out to your sphere of influence with a friendly reminder of your services.
    • Engaging team members, like processors, in communication activities to strengthen relationships with clients.

    • Consistency is Key:
      Marketing in Minutes is designed to create a structure that builds momentum and strengthens brand recognition through consistent efforts.

    • Tips for Getting Started:

      • Complete daily activities first thing in the morning to avoid getting sidetracked.
      • Use a target list to ensure precision-driven marketing efforts.
      • Maintain and update your client list in a CRM or spreadsheet to enhance personalization and communication.

      • Success Stories:
        Jennifer shares feedback from the field where title agents have used this system to stay connected with clients, grow their business, and develop meaningful relationships.

        The Bottom Line:
        For Old Republic Title agents, Marketing in Minutes is available through your agency representative. If you're not an Old Republic Title agent, you can still create your own daily activity calendar to start building consistency in your marketing efforts. The key is to prioritize small, actionable steps every day to maximize impact.

        Resources Mentioned:

        • Reach out to your Old Republic Title agency representative for access to Marketing in Minutes.
        • Start your own calendar by identifying your targets, maintaining a client list, and incorporating daily activities.

          • Host: Ann Allard
          Guest: Jennifer Greenberg, Vice President, Agency Marketing Strategy Manager, Old Republic National Title Insurance Company

          Closing Thought:
          Whether you're in sales, operations, or any role in title insurance, Marketing in Minutes offers an adaptable approach to building strong client relationships and driving business success. As Ann says, "If it’s on paper, it’s on purpose!"

          Tune in for this insightful discussion and start transforming your marketing efforts today!

          Connect With Us:

          • Website: www.OldRepublicTitle.com
          • Email: [email protected]

            • Subscribe to the Bottom Line Me Podcast for more episodes on marketing, business growth, and industry insights!

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            Bottom Line Me PodcastBy Old Republic National Title Insurance Company