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Evolution of Marketing at The Avenue:

• Comparison of early marketing efforts versus current sophisticated strategies.
• Emphasis on quality and innovation, especially with video content.

The Power of Video Marketing:

• Initial struggles and eventual mastery of presenter-led video tours.
• Importance of high-end, professional video production.
• Personal anecdotes illustrating the impact of video on property sales and client engagement.

Demonstrating Value Through Marketing:

• How premium marketing can differentiate an agent and justify higher fees.
• The role of marketing in building trust and credibility with clients.

Case Studies and Success Stories:

• Instances where superior marketing directly led to successful sales.
• Examples of how marketing strategies helped in selling difficult properties and attracting high-end listings.

Importance of Social Media:

• Utilising various social media platforms to extend the reach of property listings.
• Strategies for effective social media marketing, including targeted ads and engaging content.
• Real-life examples of sales generated through social media efforts.

Consistency and Variety in Content:

• The LEADS formula for social media content: Local Spotlight, Educate the Public, A Sneak Peek, Day in the Life Of, and Spotlight a Property.
• Balancing different types of content to engage and inform a broad audience.

Addressing Negative Feedback:

• Overcoming initial client resistance to new marketing methods.
• Persistence in maintaining innovative strategies despite occasional negative feedback.

Building Personal Brand:

• The synergy between personal branding and marketing.
• Plans for a dedicated episode on personal branding.

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Have questions or topics you'd like us to cover in future episodes? Send us your thoughts and stay engaged with the Elite Agent Masterclass for more expert insights on transforming your career.


Connect with James on Socials:

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Engage With Us
Have questions or topics you'd like us to cover in future episodes? Send us your thoughts and stay engaged with the Elite Agent Masterclass for more expert insights on transforming your career.

Connect with James on Socials:

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