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Marketing Is Business: Building Lasting Brands and Communities
Marketing has never had more tools. But has it ever had less patience?
In this episode of The Lead Creative, host Mongezi Mtati engages with Dale Hefer, CEO of the Nedbank IMC Conference, which welcomed over 3,300 delegates from more than 20 countries in 2025, marking a record-breaking year.
Before leading one of Africa’s largest marketing conferences, Dale built and sold top ten South African agency, Chillibush.
We unpack:
• Why marketing must be treated as a core business function
• The difference between audience and community
• Why credibility compounds in brand building
• The risks of short-term marketing thinking
• How AI exposes weak strategy
This episode was produced and edited at Solemix Studios.
If you’re a content creator, marketer, producer or artist, Solemix Studios will offer you 30% off your first project. Tell them The Lead Creative sent you, and click here to book their studios.
Send us mail!
Make a donation to Threads for Ikasi, a foundation that provides school uniforms, dignity packs and other essentials to children in townships, rural areas and under-resourced communities.
To support them, go to: https://threadsforikasi.org
Support the show
Buy us coffee here to help us grow.
Follow us for more on:
- YouTube
View all episodes
By Mongezi MtatiMarketing has never had more tools. But has it ever had less patience?
In this episode of The Lead Creative, host Mongezi Mtati engages with Dale Hefer, CEO of the Nedbank IMC Conference, which welcomed over 3,300 delegates from more than 20 countries in 2025, marking a record-breaking year.
Before leading one of Africa’s largest marketing conferences, Dale built and sold top ten South African agency, Chillibush.
We unpack:
• Why marketing must be treated as a core business function
• The difference between audience and community
• Why credibility compounds in brand building
• The risks of short-term marketing thinking
• How AI exposes weak strategy
This episode was produced and edited at Solemix Studios.
If you’re a content creator, marketer, producer or artist, Solemix Studios will offer you 30% off your first project. Tell them The Lead Creative sent you, and click here to book their studios.
Send us mail!
Make a donation to Threads for Ikasi, a foundation that provides school uniforms, dignity packs and other essentials to children in townships, rural areas and under-resourced communities.
To support them, go to: https://threadsforikasi.org
Support the show
Buy us coffee here to help us grow.
Follow us for more on:
- YouTube