🎙️ Episode - 1
Not all software is made the same. Marketing a b2b SaaS product is challenging, but we need not make it complex. In this episode Santhosh and Gowtham talk about the fundamentals of marketing, marketing core vs. non-core SaaS products, and how to assess when a buyer is ready to take action.

Timestamps:
00:00 - Intro
00:36 - Why we are doing this?
01:45 - What is marketing?
03:35 - Not all software products are the same
07:01 - Mindset change
15:30 - Manual Vs Automation
20:57 - End of the episode.

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#marketing #b2b #saas #podcast