<p>Speaking from personal experience, the only really important thing people told me to do as an artist was marketing. But while this may be true, it shouldn’t become the only thing we do as creatives.</p>

Speaking from personal experience, the only really important thing people told me to do as an artist was marketing. But while this may be true, it shouldn’t become the only thing we do as creatives.

Marketing is great, but don’t overdo it

The art world is a magical place full of complex conversations about unmade beds, buttered-up chairs and urinals, but nobody seems to want to talk about how it actually works. I want to change that.

So, welcome to Surviving Art, a safe place where trigger words like job security and pension fund are strictly forbidden.

But what isn’t, is making sense of the art market; how to price your work, approach galleries and get exhibitions, as well as tips and strategies on how to sell your art directly to collectors and get your creative message across.

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Visual Arts

The art world is a magical place full of complex conversations about unmade beds, buttered-up chairs and urinals, but nobody seems to want to talk about how it actually works. I want to change that. So, welcome to Surviving Art, a safe place where trigger words like job security and pension fund are strictly forbidden. But what isn’t, is making sense of the art market; how to price your work, approach galleries and get exhibitions, as well as tips and strategies on how to sell your art directly to collectors and get your creative message across.

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Marketing is great, but don’t overdo it

Marketing is great, but don’t overdo it