Marketing is who you are, not what you sell.

What we mean by that is, Your brand represents the culture of your company which in turn is represented in the soft service that you provide.

So when you think about it, the marketing of a lot of automotive companies is trying to inspire the customer to enter the fold and be a part of the company’s ethos beyond the product itself.

Today, Davin takes the reins on this one and provides three really good examples of companies that take this approach to heart. Each of which, we can all learn a thing or two from.

Links mentioned in show:

• https://www.instagram.com/black/
• https://www.instagram.com/white/
• https://www.instagram.com/raceseng/

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