This podcast provides an overview of the insights you need in order to develop an effective marketing strategy for your business.

We'll explore the importance of using research to help define your markets, ideal customers, market opportunities, sales strategies, and competitive offensive and defensive strategies.

Topics of exploration, along with case study examples, will include:

• Leveraging insights to establish a brand strategy, brand values, brand promise, positioning, and communications messaging.

To learn more visit: www.theponzigroup.com