Marketing optimizes for long-term value creation. Promotion optimizes for immediate response. Marketing asks "How do we help them succeed?"Promotion asks "How do we get them to buy?"

Marketing optimizes for long-term value creation. Promotion optimizes for immediate response. Marketing asks "How do we help them succeed?" Promotion asks "How do we get them to buy?"

'Marketing' isn't the same thing as 'Promotion'

A B2B Marketing podcast about how business strategy, marketing, and behavioral science thinking intersect, to deliver a resonant and sustainable commercial outcome for startups and small businesses. Host Gee Ranasinha, CEO of marketing agency and behavioral science practice KEXINO, shares fresh perspectives on what makes customers tick, why certain messages work, and how to build marketing that actually moves the needle. This isn't about tactics, trends, or "the next shiny thing." It's about understanding underlying psychological buying triggers to create more effective business results.

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'Marketing' isn't the same thing as 'Promotion'

'Marketing' isn't the same thing as 'Promotion'