Marketing IT: Making Your Department's Value Known

In this episode, Tanner and Anthony discuss the challenges IT departments face in communicating their value within an organization. They explore methods for showcasing daily work and major projects to both employees and senior leadership. Key topics include effective internal marketing, handling visibility problems, and balancing technology wins with transparency about challenges. The episode also features a fun game where the hosts put each other on the spot to come up with marketing strategies for various IT scenarios. Whether you're struggling with perception issues or looking to improve your communication strategy, this episode offers valuable insights and practical tips.

00:00 Understanding the Importance of Communication in IT

00:48 Common Misconceptions About IT Roles

02:43 The Visibility Problem in IT Departments

03:36 The Impact of Improved IT Systems

05:21 The Role of Security Tools in IT

06:36 The Challenge of IT Perception

10:30 The Importance of Framing Communication

17:30 Sharing Technology Wins and Success Stories

23:25 Celebrating Security Wins

24:18 Importance of Employee Testimonials

26:07 Branding IT Solutions

28:18 Communicating IT's Value to Leadership

30:08 Transparency in IT Struggles

31:26 Effective Metrics and Reporting

33:34 Marketing IT Initiatives

38:10 Interactive Marketing Exercise

45:19 Key Takeaways and Final Thoughts