Joining Stephen this week is Gee Ranasinha. Gee has been in marketing since the days of dial-up internet and AOL CDs. Today, he's the CEO of KEXINO, a marketing agency and behavioral science practice for small to medium-sized businesses.

Gee is a Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Clinical Professor at two business schools, teaching Marketing and Behavioral Science to final-year MBA students for more than a decade. He's also an acclaimed international speaker, presenting at conferences and events throughout the US and Europe. Listen in to hear some great insights on Marketing.