Marketing Legends

This week, we’re taking a step back to recap some of the best talking points from Marketing Legends’ second season. In 42 minutes, hear Matt review some of the most extensive knowledge bombs dropped over the last six episodes.

That's a wrap for the third season of Marketing Legends!

Learn from Aleric Heck as he shares his journey from YouTube content creator to advertising expert, delves into the intricacies of audience targeting, and the effective strategies for retargeting in digital marketing. As always, Marketing Legends is ad-free and this week's episode includes…

• The origin story of a YouTube advertising expert
• Re-engaging with your customers and turning clicks into customers
• Audience targeting – understanding strategies that are more effective than others
• The importance of building a strong brand

This episode is a memorable one due to how much insight Aleric drops in the hour. For 46 minutes, Aleric covers all sorts of topics related to YouTube advertising and brand building. With such a packed episode, you may have to watch this one twice!

What makes Aleric Heck a legend? Aleric is best known for his expertise in YouTube advertising and as the founder of AdOutreach, a company specializing in helping businesses leverage YouTube ads to grow their brand and increase revenue. Aleric’s specific achievements include:

• Founder of AdOutreach, which has grown significantly under his leadership
• Being recognized as an expert in YouTube advertising
• Created numerous courses and training programs on YouTube marketing strategies
• Being a highly sought-after speaker at various digital marketing and entrepreneurship events, where he shares insights on leveraging YouTube ads

Aleric is recognized as an authority in the field of YouTube marketing, particularly in using video ads to drive traffic, generate leads, and acquire customers. He is the absolute best in his field, and that is what makes him a certified Marketing Legend!

Learn from Eben Pagan how to combine passion and opportunity in your entrepreneurial journey. Eben Pagan is most known for his success in the online marketing and business world. As always, Marketing Legends is ad-free and this week’s episode includes…
 • The importance of exploring new grounds in your industry
 • Combining passion & opportunity to maximize success
 • Using accelerated learning to master one’s craft
• Getting ahead of the AI trend and utilizing it in business
For 43 minutes, hear Eben Pagan talk about the significance of venturing into uncharted territories in your industry. He drops insight on many different topics. This episode is definitely a must-watch!

What makes Eben Pagan a legend? Eben Pagan is a highly respected entrepreneur, author, and business mentor, renowned for his expertise in online marketing, business management, and personal development. Eben Pagan’s significant achievements include:
 • Founding several successful online businesses, including a pioneering dating advice platform under the name “David DeAngelo” 
 • Recognized for his innovative approach to digital information product creation, particularly in the realms of personal growth and entrepreneurship 
 • Author of several influential books, including “Opportunity: How to Win in Business and Create a Life You Love” 
 • Highly sought-after speaker and consultant, known for his deep understanding of online consumer psychology and effective marketing strategies 
Eben Pagan’s contributions to the world of online business and digital marketing are immense. His innovative ideas, combined with his focus on personal development and holistic success, have made him a role model for entrepreneurs and marketers globally

Summary of the Peter Conti Podcast: Learn from Peter Conti, how a simple change in perspective can be the key to finding unlimited joy in both business and life. As always, Marketing Legends is ad-free and this week's episode includes…

• The life-altering event that got Peter onto the Appalachian Trail
• What is Green Hat thinking?
• Empowering oneself through the power of perspective
• The lost art of creative thinking

For 39 minutes, hear from a legend of REI, and how he lives his life after his life-changing experience on the Appalachian Trail.

What makes Peter Conti a legend? Peter is recognized as an influential figure in real estate investing, with a reputation extending back over 30 years. Peter’s specific achievements include:

• The co-author of Commercial Real Estate Investing for Dummies, selling over 260k copies 
• Being a strong advocate of commercial leasing options
• Has trained a countless number of students to source under-the-radar properties at affordable properties

Peter’s knowledge of the real estate industry is as good as it gets… it is no surprise that he’s on this week’s episode of Marketing Legends!

Learn from Alli Webb, the essential strategies for successfully maneuvering through the startup landscape. She is the co-founder of Drybar, Squeeze, and Becket & Quill, and is an absolute rockstar in the business industry. As always, Marketing Legends is ad-free and this week's episode includes…

• The common mess that comes with startups
• Trying without all the answers
• Maintaining a positive attitude in the face of adversity
• How to get out of your own way in business

For 43 minutes, learn from Alli Webb about embracing the challenges of startups, the value of diving in without having all the answers, and maintaining resilience in tough times. Alli’s path to success is a fun one. This episode is a must-watch!

What makes Alli Webb a legend? Alli Webb is best known for revolutionizing the beauty industry with Drybar, a blowout-only salon concept since its inception in 2010. Webb also dedicates herself to mentoring in the beauty and wellness industry, leveraging her extensive experience and success. Some of Alli’s other accomplishments include:

• Featured on the cover of Inc. Magazine, while also being named among the “100 Most Creative People in Business” by Fast Company and listed on Fortune magazine’s “40 Under 40”.
• Has expanded into numerous successful ventures beyond Drybar like Squeeze, Becket & Quill, and Canopy
• A New York Times bestselling author, with her second book, “The Messy Truth”, out now
• Being a strong advocate for combining personal well-being with professional success

Alli Webb’s status as a Marketing Legend is cemented by her unique approach to branding, customer experience, and innovative business strategies. Her marketing genius lies in her ability to create distinct brand identities that resonate deeply with her target audiences. If you’re an entrepreneur, this is the episode for you!

Learn from Pete Vargas, how to take advantage of public speaking in order to grow your company. Pete Vargas is most known for his expertise in helping businesses increase their reach and impact through the power of stages and public speaking. As always, Marketing Legends is ad-free and this week's episode includes…

• How to use speaking as a marketing strategy
• The power of telling stories to sell your product
• Leads from the Stage vs Leads from the Opt-in
• Implementing an ‘open loop’ in your presentation

For 35 minutes, learn how to harness the art of speaking as a marketing tool, the compelling force of storytelling in sales, and more! This is an episode you don’t want to miss!

What makes Pete Vargas a legend? Pete Vargas is a prominent public speaking and business communication figure, recognized for his exceptional expertise in helping individuals and businesses effectively convey their messages. Pete Vargas’s notable achievements include

• Founder and CEO of Advance Your Reach, a company dedicated to teaching individuals and businesses how to leverage speaking opportunities to grow their influence and impact
• Developed the “Stage to Scale” method, a city-widely acclaimed approach for using public speaking as a tool for business growth and personal brand enhancement
• Has helped clients secure over 25,000 stages worldwide, granting him the title of the “Stage Whisperer.”
• Recognized as a dynamic speaker himself, being often invited to speak at major conferences and events about the power of stages in business building

Pete Vargas has made a profound contribution to the art of public speaking and business communication. His innovative strategies and techniques have empowered countless entrepreneurs, executives, and thought leaders to effectively share their stories and messages, impacting their audiences and industries.

With the help of Jay Abraham, discover how to innovate and achieve a breakthrough in your industry today! Jay is most known for his ability to identify and leverage hidden assets, overlooked opportunities, and underperforming activities within a company. Marketing Legends is ad-free and this week's episode includes…

• Jay’s 3 ways to grow a company
• The importance of offering premiums with your business
• Learning where to find the breakthroughs
• A 2D entrepreneur vs a 3D entrepreneur
• Why profit does not work in exact proportion to revenue

The number of knowledge bombs that Jay dropped in this episode is insane. His insight is next-level and you get to hear it all in 36 minutes! Strap in, and enjoy the premiere of Marketing Legend’s third season!

What makes Jay Abraham a legend?
Jay Abraham is a highly esteemed figure in the field of marketing and business strategy, renowned for his innovative approaches and profound influence on the industry. Jay Abraham’s notable accomplishments include:

• Being recognized as one of the top executive business coaches in the USA
• Author of several best-selling books on marketing and business growth, including “Getting Everything You Can Out of All You’ve Got” and “The Sticking Point Solution”
• Founder and CEO of Abraham Group, Inc., providing business consulting and strategic marketing advice to large corporations and SMEs alike.
• Has helped grow over 10,000 businesses in more than 400 industries worldwide
• A sought-after speaker at global business events, sharing insights on innovation, growth strategies, and leadership

Jay Abraham’s impact on the world of business and marketing is substantial. Even beyond his professional achievements, he is celebrated for mentoring and inspiring a generation of entrepreneurs, marketers, and business leaders, encouraging them to think creatively and strategically to achieve their full potential.

 This week, we’re taking a step back to recap some of the best talking points from Marketing Legends’ second season. In 25 minutes, hear Matt Leitz go over some of the most extensive knowledge bombs that have been dropped over the last eight episodes, which include: 

• How much of marketing is truly psychological 
• Getting out of the “Stuck Cycle” 
• The importance of combining passion and opportunity 
• John Carlton’s #1 tip for being a good copywriter 
• Learning to be okay with giving up 
• Fighting the urge to opt in for instant gratification 
• Goals – having one that drives passion and inspires your creativity 

That’s a wrap! Marketing Legends is returning with its third season this November with more guests, more knowledge bombs, and more charities! 

Learn from Gloria Mayfield Banks, how to be more confident in all aspects of one’s life. Gloria is most known for being the #1 Elite Executive National Sales Director for Mary Kay Inc. She recently retired but still remains celebrated for her unparalleled leadership and achievements with the company. As always, Marketing Legends is ad-free and this week's episode includes…

• Faking it till you make it... the right way
• Why Gloria calls herself ‘Energy in Motion’.
• How to avoid running without a plan
• Wiping out your self-esteem
• The key to being an accountable person

For 47 minutes, hear from a legend of direct sales, and how she lives her life as the most confident person that she can be. This is definitely a must-watch episode!

What makes Gloria Mayfield Banks a legend? Gloria is widely recognized as an influential figure in the world of direct sales & marketing, with a reputation that extends way beyond her commercial success. Gloria’s specific achievements include:

• #1 Elite Executive National Sales Director for Mary Kay Inc.
• Being an internationally recognized speaker, she shares her insights on leadership, sales and personal development
• Has a Harvard MBA and an honorary doctorate from the University of Maryland-Eastern Shore
• Author of the book, Quantum Leaps: 10 Steps to Help You Soar

Gloria Mayfield Banks has made significant contributions to the direct sales and marketing world. Although a recent retiree, Gloria still enjoys empowering individuals, specifically women, to be the best marketer [and person] that they can be!

Learn from Glenn Krieger how to turn a customer’s fear into comfort. Glenn is most known for his influence in the orthodontist industry, advocating for the use of marketing techniques along the way. As always, Marketing Legends is ad-free and this week's episode includes…

• What got Glenn to blend his initial career choice with marketing
• The importance of investing in marketing
• Digital Code Diagnosis – What is it?
• How to turn fear into comfort for your customers
• Playing the long game & fighting the urge for instant gratification

In less than 40 minutes, hear about Glenn’s personal story, and the values he adopted along the way that have helped him implement marketing in the orthodontist industry! Glenn’s episode is definitely one that can’t be missed!