Ever feel like you’re missing the mark when it comes to understanding your customers at a more human level? In this episode, we dive into the Liminal Utility-Persona (LUP) Model—a cutting-edge framework that blends persona creation, utility mapping, and critical decision points to give you an unparalleled view of your audience. We’ll unpack how to identify key “liminal” moments in the customer journey, understand their emotional and rational drivers, and use these insights to craft more meaningful, resonant marketing strategies. Tune in and discover how the LUP Model can transform not just what you say, but how and when you say it, empowering you to create campaigns that truly connect and convert.