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Marketing Lessons of a Polarizing 70s Band
Susan wanted to have a public argument about a band that she loves and that Tyler hates – but this is a marketing podcast and – well – everything is marketing. So, how can their opinions about this particular band result in actionable marketing lessons? Somehow, someway, Tyler and Susan tie this back to some great ideas about how to increase engagement and build brand loyalty.
Give the episode a listen, pick a side and weigh-in in the comments below!
AI Generated Transcript:
TYLER: You’re listening to the Omnicast . Thanks for joining us. I’m your host Tyler Jacobson with frequent guest Susan Berry of Hive Marketing. SUSAN: Hello. Tyler Jacobson and thank you once again for having me. This is the most exciting podcast episode in the history of time. Here’s your adrenaline going. I’m beside myself with excitement. I’m sitting on the edge of my seat. I’m drinking a beer to calm myself down. TYLER: Oh man you know I’ve got alcohol in here as well. Maybe I should have some.
Susan remind everybody of what it is that you do. SUSAN: Well my company is Hive Marketing and we help hotel owners management companies and brands improve topline revenue results. So if there are sales marketing and revenue strategy problems in your hotel I would love to help you fix them. TYLER: Wonderful. All right. This episode is going to be by the way. I don’t know. This could also be the worst episode of any podcast ever. It could be the best but it could. It could easily be the worst because I’m not even fully engaged on where I’m heading with this but I know. So really what. I don’t even want to give it away yet. I don’t know if we’ll just hold on onto it for a moment and we’ll we’ll we’ll reveal what this episode is about. Slowly but that is all to say that I am not prepared for this and I might come out on the other end in a completely different spot. SUSAN: Now. Interesting. TYLER: I’m not saying no I mean with the core the core opinion probably is not going to change. SUSAN: Well tell you what. TYLER: No no no no no no. You bet. But it’s my core opinion of all of this probably. It’s definitely not going to change. But in trying to apply it to marketing there’s going to be there’s going. SUSAN: I might I might be I might find a new respect but let me I will find a new respect for you if you can apply this topic to marketing because I’m not sure that I’m ready to do that. Everything is Mark. I am ready to talk. TYLER: That’s maybe the case that we have to make on this episode is that everything is marketing and that this this battle royale where they’re only only one of us will remain standing. It has to take place. But the challenge is having it take place in the context of a marketing of a marketing storyline. And and what are the gifts and what are the what are the problems everybody. Interesting I want I want I last time on the last episode that you’re on. I asked you to just visualize a funnel and we were going to we are going to now. Now I want you to visualize something else and close my eyes when I’m doing this year’s 1972. TYLER: The Vietnam War is raging. We have a we’re entering a recession right. Because isn’t that the malaise of the 70s. TYLER: Right. TYLER: There’s really a whole lot about the American story that that any artists can can take a lot from and really kind of hold the mirror up to us and show us who we are. And a couple of middle class white douchebags decide that they’re going to hold up that ma...
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Susan wanted to have a public argument about a band that she loves and that Tyler hates – but this is a marketing podcast and – well – everything is marketing. So, how can their opinions about this particular band result in actionable marketing lessons? Somehow, someway, Tyler and Susan tie this back to some great ideas about how to increase engagement and build brand loyalty.
Give the episode a listen, pick a side and weigh-in in the comments below!
AI Generated Transcript:
TYLER: You’re listening to the Omnicast . Thanks for joining us. I’m your host Tyler Jacobson with frequent guest Susan Berry of Hive Marketing. SUSAN: Hello. Tyler Jacobson and thank you once again for having me. This is the most exciting podcast episode in the history of time. Here’s your adrenaline going. I’m beside myself with excitement. I’m sitting on the edge of my seat. I’m drinking a beer to calm myself down. TYLER: Oh man you know I’ve got alcohol in here as well. Maybe I should have some.
Susan remind everybody of what it is that you do. SUSAN: Well my company is Hive Marketing and we help hotel owners management companies and brands improve topline revenue results. So if there are sales marketing and revenue strategy problems in your hotel I would love to help you fix them. TYLER: Wonderful. All right. This episode is going to be by the way. I don’t know. This could also be the worst episode of any podcast ever. It could be the best but it could. It could easily be the worst because I’m not even fully engaged on where I’m heading with this but I know. So really what. I don’t even want to give it away yet. I don’t know if we’ll just hold on onto it for a moment and we’ll we’ll we’ll reveal what this episode is about. Slowly but that is all to say that I am not prepared for this and I might come out on the other end in a completely different spot. SUSAN: Now. Interesting. TYLER: I’m not saying no I mean with the core the core opinion probably is not going to change. SUSAN: Well tell you what. TYLER: No no no no no no. You bet. But it’s my core opinion of all of this probably. It’s definitely not going to change. But in trying to apply it to marketing there’s going to be there’s going. SUSAN: I might I might be I might find a new respect but let me I will find a new respect for you if you can apply this topic to marketing because I’m not sure that I’m ready to do that. Everything is Mark. I am ready to talk. TYLER: That’s maybe the case that we have to make on this episode is that everything is marketing and that this this battle royale where they’re only only one of us will remain standing. It has to take place. But the challenge is having it take place in the context of a marketing of a marketing storyline. And and what are the gifts and what are the what are the problems everybody. Interesting I want I want I last time on the last episode that you’re on. I asked you to just visualize a funnel and we were going to we are going to now. Now I want you to visualize something else and close my eyes when I’m doing this year’s 1972. TYLER: The Vietnam War is raging. We have a we’re entering a recession right. Because isn’t that the malaise of the 70s. TYLER: Right. TYLER: There’s really a whole lot about the American story that that any artists can can take a lot from and really kind of hold the mirror up to us and show us who we are. And a couple of middle class white douchebags decide that they’re going to hold up that ma...