<p>Atul breaks down the most common lie marketers tell and explains the role of both emotions and reason in marketing, with insights from his book "Lies, Damned Lies, and Marketing."</p>

Atul breaks down the most common lie marketers tell and explains the role of both emotions and reason in marketing, with insights from his book "Lies, Damned Lies, and Marketing."

Marketing Lies and Market Research Mistakes with Author Atul Minocha

<p>Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.&nbsp;</p>

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Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots. 

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Marketing Lies and Market Research Mistakes with Author Atul Minocha

Marketing Lies and Market Research Mistakes with Author Atul Minocha