One of the most important things you can do for your business is to ID your ideal consumer. Don't get bogged down trying to serve every single person in existence. Trust me, that's the fastest way to burn yourself out. In this episode, you'll learn how to come up with what that ideal consumer looks like, and how it will serve as your blueprint for your marketing and business plan.

Full show notes & links to resources mentioned: https://rachelbrenke.com/epi148

 

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