On this episode, Mike is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand and Co-Author of Marketing Made Simple. They discuss sales funnels, narrative marketing and story.

Questions Answered:

• Is now a good time to build a Sales Funnel?
• What are the 3 steps to a Sales Funnel?
• What exactly is a Sales Funnel?
• What does a narrative approach mean?
• How do we build better call to actions?
• Is team alignment important?

Key Takeaways:

• Implementation is key. Start doing something.
• A sales funnel is the path you take customers through when building a relationship.
• A sales funnel should have 3 levels: curiosity, enlightenment and commitment.
• Start with a one-liner to gain curiosity.
• Your website needs to be clear and compelling when telling customers what you do.
• A narrative approach clearly articulates what your customer wants and what problems you can overcome for them.
• When story follows a path, people engage more.
• Collaboration is so important. When your internal customers "buy-in" and own your one-liner, they all become Sales People and they see how they contribute to the overall vision.

Show Links:

• Marketing Made Simple on Amazon
• J.J. on LinkedIn
• J.J. on Twitter
• www.storybrand.com

Thank You

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This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Demystify Sales - the course

Growth Acceleration - Plateau Breakthrough

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