When it comes to marketing, there's an awful lot of BS out there.

There's a huge gulf between 'practical marketing' and what's taught in business schools. Thinking about the Boston Matrix or Porter's Five Forces still leaves me with a glazed over expression.

My podcast guest today is at war with marketing complexity.

Roger Edwards has been helping people with their marketing for over 25 years.

He started out in Big Corporate and eventually worked his way up to Marketing Director, heading up some of the biggest brands in UK financial services.

In 2013, Roger decided to leave Big Corporate and set up his own business to help smaller companies to use digital marketing to grow their businesses.

Right now, Roger is putting the finishing touches to his first book, and in this conversation, we discover why he's so passionate about simplicity in marketing.

If you switch off the second you hear marketing buzzwords or ridiculously high-level strategy with no grounding in reality, then this episode is for you.

Here's Roger Edwards, in season two, episode two of the Financial Planner Marketing Playbook.