In this episode of Marketing Magnified, host Mary Jo and content strategist Janice Dombrowski from Stream Creative dive into how brands can transform their event and trade show efforts into powerful, ongoing marketing momentum. They discuss how pre-event and on-site surveys reveal valuable audience insights that can shape personalized email campaigns, blog recaps, FAQs, and thought leadership content.

Janice shares how AI and SEO algorithms reward original data and expert insights, turning post-event data into industry reports and white papers that build trust and authority. Together, they emphasize the value of nurturing post-event connections, maintaining communication beyond the event (what Mary Jo calls “the fifth quarter”), and keeping audiences engaged through timely, relevant, and creative storytelling — even tapping into cultural moments to extend brand reach. 

• The importance of pre-event surveys for audience understanding
• Using voice of customer insights gathered at trade shows
• Strategies for personalized follow-up content and email nurturing
• Developing thought leadership content from event data
• Creating industry reports, white papers, and blog recaps post-event
• How to nurture leads and maintain engagement after events
• Using AI and SEO-friendly content strategies with original data
• Examples of successful event campaigns, including Experience Inbound
• The concept of the “fifth quarter” — sustaining event momentum
• Incorporating seasonal relevance and newsjacking for extended visibility (e.g., Savannah Bananas & Taylor Swift example)

Follow Mary Jo on LinkedIn here and find Janice here.

In this episode of Marketing Magnified, host Mary Jo from Stream Creative, talks with Phil Mershon, author and Director of Experience at Social Media Examiner, about what it takes to create truly unforgettable events. Phil shares his journey from music and ministry to leading one of the largest social media marketing conferences in the world. They discuss why small details can have a huge impact on attendee satisfaction, how to design networking opportunities that spark meaningful connections, and why the post-event experience is just as important as the event itself. Phil also offers practical strategies for applying the customer journey model to every stage of an event and gives inspiring examples of memorable closing experiences that leave a lasting impression.

Topics discussed in this episode:

• Phil Mershon’s unconventional career path into event marketing
• The evolution and uniqueness of Social Media Marketing World
• Integrating AI and marketing as a conference subplot
• The importance of networking and serendipity at in-person events
• The concept “it’s all in the details” for event planning success
• Real-world example: Toothbrushes and toothpaste as a memorable attendee detail
• Maximizing post-event engagement with a 30–60 day follow-up plan
• Applying the customer journey concept to events
• Creating impactful opening and closing experiences
• Example of a surprise closing event to boost memorability

In this episode of Marketing Magnified, host Mary Jo (MJ) from Stream Creative talks with Tony Gnau, founder and Chief Storytelling Officer of T60 Productions, about how video transforms event marketing.
Tony explains why video isn’t just a recap tool—it’s an emotional experience that can extend the life of your event, build excitement, and deepen engagement.
Topics in this episode:

• Why emotion beats facts in event promotion
• How video can extend the value of your event
• Teaser videos, live streaming, recap reels, testimonials & more
• Behind-the-scenes footage, speaker highlights, and sponsor spotlights
• Practical tips for creating compelling video content

Whether you want to promote your next event or make your recaps unforgettable, this conversation is a masterclass in using video strategically.

In this episode of the Marketing Magnified Podcast, host Mary Jo of Stream Creative chats with Jenny Li Fowler, Director of Social Media Strategy at MIT and author of Organic Social Media. Jenny shares how social media communities can amplify your event reach far beyond what your brand can do alone. From empowering event attendees to become advocates, to optimizing content for mobile-first platforms like Instagram Stories, this episode is packed with actionable insights. Plus, Jenny gives us a sneak peek at her Six M’s framework for building a winning social strategy. Whether you're a seasoned event marketer or just stepping into social, this episode offers a fresh, real-world approach to creating meaningful event buzz.

Topics discussed in this episode:

• Jenny Li Fowler’s journey from journalism to social media strategy at MIT
• The role of community in expanding event reach
• Why people trust peer experiences over brand promotion
• How to empower your audience as event ambassadors
• Jenny’s Six M’s framework for social media strategy (first 3 revealed)
• The importance of creating social-first content
• Best practices for visual content and video formatting on mobile
• Social media platforms best suited for event promotion
• Quick wins and common mistakes in social event marketing 
• How to adapt event promotion tactics per platform and audience"

Connect with Jenny here .

In this episode of the Marketing Magnified Podcast, Mary Jo Preston from Stream Creative hosts Melanie Deziel to discuss the pivotal role of creativity in crafting memorable event experiences. They explore how fostering a culture of creativity within event planning teams and attendees can make events distinctive and engaging. Melanie also shares insights on creating effective content before, during, and after events, and emphasizes the importance of maintaining strong relationships with speakers and attendees.

In this episode, you'll learn:

• Creating a Culture of Creativity in Events
• The Importance of Attendee and Speaker Feedback
• Content Creation Before, During, and After Events
• Post-Event Content and Relationship Building
• Promoting Future Events and Final Remarks

In this episode of the Marketing Magnified Podcast, host Bridget Leach from Stream Creative chats with colleague Mary Jo Preston, Media and Special Events Director. Mary Jo shares her valuable insights on how to secure top-tier speakers for your events by leveraging relationships and networks. Discover the strategies that have made their flagship event, Experience Inbound, a success for over a decade. From utilizing internal team talent to scouting nationally recognized names, Mary Jo reveals the secrets behind their effective speaker selection process.

Topics discussed in this episode:

• The importance of leveraging relationships and networks to discover and secure great speakers for events.
• Strategies for utilizing internal talent and surveying event attendees to identify valuable speaker topics and potential speakers.
• The benefits of maintaining strong relationships with past speakers and using LinkedIn to stay connected and find future speakers.