These days everyone has an Instagram account, maybe even a Tik Tok if you're really on-trend. But there's a big difference between posting casually and posting for a career. Content calendars, influencer partnerships, analytics, and never-ending platform updates are the norm for those working behind the scenes of social media. In this episode, we are joined by one of Edmonton's most popular social media personalities, Linda Hoang, and our very own Jill Sundquist to dive deeper into the world of social media and how to land a job in the constantly evolving field. 

Want to hear more from Linda Hoang? 

What happens when a lawyer quits her career to pursue her passion of making dumplings? Well, you get some unbelievably good dumplings and the most honest brand the grocery industry has ever seen. The latter is thanks to the work of Scott Steele, Associate Creative Director of ZGM Modern Marketing Partners who helped the farmers market brand use their unique purpose and story to break into the grocery industry. In this episode, we dive into the overall campaign, the creative process, truth in advertising and the benefits of being honest with yourself both at work and in your everyday life. 

Want to learn more about the case? Read more on ZGM's website here. 

Want to hear more from Scott Steele? Read his clever blog post about how to succeed when you don't know what you're doing. 

It's the last week of classes and you might be thinking... what did I even learn this semester? Luckily we sat down with Rob Jennings, President of FKA, to talk about his greatest marketing insights learned over the 11 years he's been running a full-service marketing agency. By the end of this episode, you'll have gained a whole degree worth of knowledge about the most relevant things happening in marketing today. So buckle up and get ready to dive straight into it! 

Topics covered:

Want to hear more from Rob? Be sure to tune in next week for our mini segment called "Meta-Marketing" where Rob discusses a bunch of great examples of one of the latest marketing trends! 

Our guests today are two digital coordinators at two award-winning marketing agencies in Edmonton. Jeffrey Thi is a recent UofA graduate now working at FKA while Paige Simpson is a MacEwan graduate working at ZGM Modern Marketing Partners. In this episode, we explore what exactly the term "digital coordinator" means and the wide variety of roles it can encompass. We also highlight some emerging trends in the digital realm as well as what students can expect when starting their career in digital. So if you want to learn more about how to land a job in marketing's fastest-growing area, be sure to tune in to hear Jeffrey and Paige's advice! 

Link to Paige's amazing blog post on ZGM called "Breaking into the biz": https://blog.zgm.ca/breaking-into-the-biz 

Welcome to the new wild west... the Canadian Cannabis Industry. To help us tackle the industry's toughest marketing and branding challenges, we are joined by Laura Miller who is a former UofA Bcomm graduate and is currently the Community & Brand Manager for Tokyo Smoke. So whether you are a cannabis connoisseur or just curious about the industry, there is something for everyone to learn on the podcast today! Enjoy!