In Part 3 of our Marketing Management series, we explore the critical role of connecting with customers to build lasting relationships. This episode discusses the importance of understanding customer needs, wants, and values, and how brands can create meaningful connections through targeted communication and engagement strategies. We’ll cover segmentation, targeting, positioning, and the tools that help marketers personalise experiences and foster brand loyalty. Join us as we delve into Kotler and Keller’s insights on creating customer-centric strategies that resonate, engage, and keep customers coming back.