In Part 7 of our series on Marketing Management, we explore the vital role of communicating value to customers. Kotler and Keller outline strategies for crafting and delivering messages that effectively convey a brand’s value proposition, using tools like advertising, promotions, public relations, and digital marketing. This episode examines how brands can connect with audiences by creating compelling messages that resonate and build trust. We’ll also discuss integrated marketing communications (IMC) and the importance of consistency across channels to ensure a cohesive brand experience. Join us to learn how effective communication drives brand awareness, customer engagement, and loyalty.