In the 1980s and the 1990s, Serie A was the best football league in the world. The Italian league was where players wanted to play and what fans wanted to watch. Diego Maradona, Marco van Basten and Roberto Baggio were superstars and playing in Serie A. But in recent years that has not been the case. Serie A has been overtaken by other leagues, notably the English Premier League. Now, however, Serie A is fighting back. In this episode of Business Leader, Michele Ciccarese, the commercial and marketing director of Serie A, explains how...

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