In this episode, Declan Hollywood sits down with Aidan Power, Director of Marketing at Tourism Ireland. With a career spanning financial services, FMCG, and tourism, Aidan has led transformative brand strategies, including shaping KBC Bank as a challenger brand in Ireland. Now at the helm of Tourism Ireland’s marketing efforts, he shares insights on global brand positioning, customer experience, and the evolving role of marketing in driving economic impact.

Tune in for a deep dive into brand-building, leadership, and the strategies behind marketing an entire nation.