This conversation, part of a Marketing Masterclass evening in collaboration with the Red & Yellow Creative School of Business, features Darren Levy, CEO of vida e caffè, hosted by Jon Ratcliffe, CEO & Founder of EVG.

Darren shares his journey leading South Africa’s largest coffee chain, delving into how he and his team are making waves by keeping the "vida vibe" strong through the power of the brand.

Drawing from his experience in finance and leadership across industries, Darren offers insights on innovation, resilience, and building authentic brands. A compelling discussion for marketers and entrepreneurs alike with brilliant advice on embracing opportunities that come your way.