Marketing Matters

Join Dan and Ash on episode 4 of the Building Your Perfect Website series as they delve into the About Us and Meet The Team pages. Why is it so important to tell your story and showcase your team? Let the Nettl boys explain.

Marketing Matters is back with Episode 3 of our 'Building Your Perfect Website' series!

This week, we're talking all things Service Pages!

Your website's home page might grab someone's attention, but your service pages are where you really get the chance to explain what you do, who you help and why someone should choose your business.

But do you actually need a separate page for every service? And what about creating pages for different locations or industries?

In this episode, we explore why service pages can be such an important part of your website and how to make sure they're working for your business.

What do we cover?

Why service pages matter - How dedicated pages can help visitors understand exactly what your business offers.

Structuring your services - Should everything sit on one page, or does each service deserve its own space?

Region-specific pages - When does it make sense to create pages targeting particular towns, cities or geographical areas?

Sector-specific pages - Why tailoring your content to the industries you work with can help you connect with the right audience.

Thinking about SEO - How well-planned service pages can help your website become more visible to people searching for what you offer.

The key takeaway? It's not about creating more pages for the sake of it. It's about creating the right pages for the right audience.

Whether you're planning a new website or looking to improve your existing one, this episode will help you think more strategically about how you present your services online.

Coming up in the series...

We'll continue breaking down the key elements of a successful website, exploring how content, design, user experience and SEO all work together to make your website more effective.

Does your website have dedicated service pages, or do you keep everything in one place? Let us know in the comments!

Don't forget to like, subscribe and follow along for the rest of our Building Your Perfect Website series.

#MarketingMatters #BuildingYourPerfectWebsite #ServicePages #WebDesign #WebsiteTips #SEO #DigitalMarketing

Marketing Matters is back with Episode 2 of our 'Building Your Perfect Website' series!

This week, we're talking all things Home Pages! 🏠

Your home page is often the first impression someone gets of your business, but it's about much more than just looking good. It needs to guide visitors, communicate what you do and help people find exactly what they're looking for.

In this episode, we discuss how to create a home page that works as a signpost for your entire business, helping visitors navigate your website and take the next step.

What do we cover?

✅ Getting your hierarchy right – What should visitors see first, and how do you prioritise the most important information?

✅ Showcasing your team – Why adding a personal touch and introducing the people behind your business can help build trust.

✅ Highlighting your work – How linking to case studies and examples of what you've achieved can give visitors confidence in your business.

✅ Making navigation easy – Why your home page should act as a signpost, directing visitors to the right pages and information.

✅ Designing with purpose – Making sure every section of your home page has a reason to be there.

Whether you're creating a brand-new website or wondering why your current home page isn't delivering results, this episode is packed with practical advice to help you get it right.

Don't forget to like, subscribe and follow along for the rest of our Building Your Perfect Website series.

Marketing Matters is back! After nearly a year away, we're back with a brand-new series of Marketing Matters, and we're talking all things websites!In the first episode of our website series, we're starting right at the beginning – planning your website.Whether you're looking to build your first website or thinking about refreshing an existing one, there's plenty to consider before jumping straight into the design.We discuss what the actual purpose of your website should be, how to think about its structure, setting clear goals, and why doing your research before starting a website project can make all the difference.We also tackle a question that's becoming increasingly common: Should you just get AI to build your website?Coming up in the series...Over the next few episodes, we'll be diving deeper into the world of websites, exploring everything from design and content to user experience, SEO and what makes a website actually work for your business.We'll be sharing practical advice, our own experiences and a few things to avoid along the way!Whether you're a business owner planning a new website or simply looking to get more from your current one, this series is for you.Got a website question you'd like us to answer? Drop it in the comments and we might cover it in an upcoming episode!Don't forget to like, subscribe and follow along for the rest of our website series and other future series'.

It’s our Christmas special! 🎅

In this festive episode, Dan and Ash sit down to wrap up the year, reflect on some of their favourite projects from 2025, and look ahead to what’s coming in 2026. It's been a crazy year at Nettl HQ, so tune in and find out just a few things that we have been up to!

And thank you to everyone that has watched/listened to us over the past year! We're hoping to do many more episodes throughout 2026 and beyond so stay tuned for them!

Subscribe to us on YouTube -⁠ https://www.youtube.com/@MarketingMattersNettl

Listen on Spotify - https://open.spotify.com/show/0tYARfwadjowYrtw7TRo9p?si=a1a4abf6919a4ab2

Listen on Apple Podcasts - ⁠https://podcasts.apple.com/gb/podcast/marketing-matters/id1796199574

Follow us on Instagram - https://www.instagram.com/nettlofnewarkandgrantham/

Follow us on TikTok -⁠ https://www.tiktok.com/@nettlofnewarkandgrantham

Joining Dan on this very festive edition of the show is Elf Bossy Boots herself, who has kindly taken the time out from assisting Santa to tell us about Newark's Santa's Grotto which is entering its ninth year!Limited tickets are still available for the grotto at www.newarksanta.co.ukSubscribe to us on YouTube -⁠ www.youtube.com/@marketingmattersnettl Listen on Spotify - https://open.spotify.com/show/0tYARfw... Listen on Apple Podcasts - ⁠https://podcasts.apple.com/gb/podcast... Follow us on Instagram - www.instagram.com/nettlofnewarkandgrantham Follow us on TikTok -⁠ www.tiktok.com/nettlofnewarkandgrantham

We're so pleased to get Will from Newark & Sherwood Distract Council on the pod this week!

He discussed his role as well as the amazing events that he puts on, including the Economic Growth Conference!

Still want tickets to THE business event of the year? (Will's words not ours 🤷‍♂️) Get in touch with Will below.

Email - [email protected]'s LinkedIn - https://www.linkedin.com/in/william-parkinson-167509150/

Subscribe to us on YouTube -⁠ https://www.youtube.com/@MarketingMattersNettl Listen on Spotify - https://open.spotify.com/show/0tYARfwadjowYrtw7TRo9p?si=a1a4abf6919a4ab2 Listen on Apple Podcasts - ⁠https://podcasts.apple.com/gb/podcast/marketing-matters/id1796199574 Follow us on Instagram - https://www.instagram.com/nettlofnewarkandgrantham/ Follow us on TikTok -⁠ https://www.tiktok.com/@nettlofnewarkandgrantham

The Lawn Master is here!! Ian Stephens joins us to talk all things grass (yes, really), and how he has become an official author with his two books! Interested in purchasing them? Get in contact with Ian below. ALL money made goes to two fantastic charities!

Ian's email - [email protected]

Ian's LinkedIn - https://www.linkedin.com/in/ian-stephens-42397230/Subscribe to us on

YouTube -⁠ https://www.youtube.com/@MarketingMattersNettl

Listen on Spotify - https://open.spotify.com/show/0tYARfwadjowYrtw7TRo9p?si=a1a4abf6919a4ab2

Listen on Apple Podcasts - ⁠https://podcasts.apple.com/gb/podcast/marketing-matters/id1796199574

Follow us on Instagram - https://www.instagram.com/nettlofnewarkandgrantham/

Follow us on TikTok -⁠ https://www.tiktok.com/@nettlofnewarkandgrantham

In this latest episode of Marketing Matters Dan and Ash tackle the world of LinkedIn. We dive into what LinkedIn really is and how to use it effectively to grow your network, attract opportunities, and build your personal or business brand.Whether you’re a business owner, job seeker, or professional looking to boost your career, these LinkedIn tips and strategies will help you take your profile to the next level.Subscribe to us on YouTube -⁠ https://www.youtube.com/@MarketingMattersNettl Listen on Spotify - https://open.spotify.com/show/0tYARfwadjowYrtw7TRo9p?si=a1a4abf6919a4ab2 Listen on Apple Podcasts - ⁠https://podcasts.apple.com/gb/podcast/marketing-matters/id1796199574 Follow us on Instagram - https://www.instagram.com/nettlofnewarkandgrantham/ Follow us on TikTok -⁠ https://www.tiktok.com/@nettlofnewarkandgrantham

In this quick episode of Marketing Matters, we break down two crucial elements everyone should understand before sending artwork to print: crop marks and bleed.Whether you're designing flyers, brochures, or packaging, knowing how to set up your files correctly can save time, money, and a whole lot of headaches.Subscribe to us on YouTube -⁠ https://www.youtube.com/@MarketingMattersNettl Listen on Spotify - https://open.spotify.com/show/0tYARfwadjowYrtw7TRo9p?si=a1a4abf6919a4ab2 Listen on Apple Podcasts - ⁠https://podcasts.apple.com/gb/podcast/marketing-matters/id1796199574 Follow us on Instagram - https://www.instagram.com/nettlofnewarkandgrantham/ Follow us on TikTok -⁠ https://www.tiktok.com/@nettlofnewarkandgrantham