This episode of The Thrifty Marketer Podcast featured Chris Mercer, Cofounder - MeasurementMarketing.io   

Topic: Marketing Measurement Masterclass  

Discussion

• Why is measuring marketing results and efforts important?
• What makes marketing measurement a tough nut to crack?
• What are some of the key metrics every marketer MUST track?
• How can marketers and organizations align their business objectives to their marketing KPIs? How can marketing measurement help with the same?
• Web Analytics is one of the most common avenues of marketing efforts measurement. Recommendations for organizations to improve their web analytics
• And more.  

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