Buffy O'Connor, Media Director at The Yaffe Group and I discuss the importance of a media plan. It is not enough to simply decide to run ads. Where do your clients congregate and how to reach them. We discuss TV, radio and digital spots.
Buffy O'Connor, Media Director at The Yaffe Group and I discuss the importance of a media plan. It is not enough to simply decide to run ads. Where do your clients congregate and how to reach them. We discuss TV, radio and digital spots.