This week’s conversation is with Melissa Tavss, Founder of Tipsy Scoop, Liquor Infused Ice-Cream, AND one of Joanne’s former and very successful NYU Grad students.

Melissa has been quoted in various publications such as Forbes, CNBC, and Food & Wine and has appeared on TV shows such as Fox Business and NBC New York. She has been honored by The James Beard Foundation and the Specialty Food Association for her unique offerings at Tipsy Scoop which she started in 2014.

Her background in marketing and public relations, specializing in the wine and spirits industry as well as a fascinating family connection to the ice cream business led her to create the original recipe that Melissa discusses in this episode. She also shares the story of the viral video that led to the first Barlour and the journey from solopreneur to franchising her business.

You do not want to miss this inspiring episode! Just be warned – you might find yourself ordering a pint of  Tequila “Hot” Chocolate or a Cake Batter Vodka Martini Cake while you are listening!

Follow Melissa Tavss on LinkedIn

Follow Tipsy Scoop on Facebook, Instagram, and TikTok.

Learn more about where you can find Tipsy Scoop online and offline as well as information on how to start a franchise.

Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life –  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on timely topics that she just can't keep quiet about. For more about Joanne, visit joannetombrakos.com

Follow Joanne on Linkedin and Instagram for updates on her upcoming book, Crafting Your Pitch, A Storytelling Framework.

Learn more about Joanne’s other books here.

The post Melissa Tavss, Founder of Tipsy Scoop on the Business of Liquor-Infused Ice-Cream: Episode #88 appeared first on joanne tombrakos.

This week Joanne is in conversation with networking expert, coach, and author of Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World – J. Kelly Hoey.

Kelly's career has evolved from law to management to entrepreneurship. She has appeared on CNBC's Power Pitch, contributed to publications including The New York Times, Inc., Fast Company, and Forbes, and has worked with a range of organizations from Google to Capital One to Pfizer.

In this informative, insightful, and ever-entertaining episode Kelly offers best practices and much wisdom on the importance of networking and how vital it is to designing your career.

If your career is important to you – as it should be – you do not want to miss this episode!

More about Kelly Hoey here.

Subscribe to Kelly’s substack here.

Follow Kelly on LinkedIn and Instagram.

Get your copy of Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World.

How to Build Your Own Dream Network – Even in a Pandemic – Episode #22 with Kelly Hoey

Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life –  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on timely topics that she just can't keep quiet about. For more about Joanne, visit joannetombrakos.com

Follow Joanne on Linkedin and Instagram for updates on her upcoming book, Crafting Your Pitch, A Storytelling Framework.

Learn more about Joanne’s other books here.

The post Networking Wisdom and Best Practices with Kelly Hoey: Episode #87 appeared first on joanne tombrakos.

Joanne’s guest today is  Joya Dass, founder of The Women's Leadership Lab, a leadership development platform for executive women.

In an engaging and thought-provoking discussion on how woman leaders market and brand themselves Joya shares her own personal journey that took her to where she is today, why she incorporates adventure and public speaking into her retreats, how she defines personal branding and the importance of having the courage to tell your story.

In an unusual twist that can only happen when you are interviewing someone who has been a business news TV anchor and worked for Bloomberg, CNN, ABC, CBS and NY1 there is a point when the tables get turned and Joya asks Joanne questions! Tune in to find out what happens!

More on Joya Dass and The Woman’s Leadership Lab

Follow Joya on LinkedIn and Instagram

Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life –  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on timely topics that she just can't keep quiet about. For more about Joanne, visit joannetombrakos.com

Follow Joanne on Linkedin and Instagram for updates on her upcoming book, Crafting Your Pitch, A Storytelling Framework.

Learn more about Joanne’s other books here.

The post Marketing and Branding for Women Leaders with Joya Dass: Episode #86 appeared first on joanne tombrakos.

The bio of Joanne’s guest today, Elizabeth Talerman, reads, “Where others see limits, Elizabeth sees possibilities.” Today’s episode makes it clear that statement embodies who she is.

Elizabeth Talerman is a graduate-level teacher, four-time entrepreneur, corporate board member, and MacArthur Foundation grantee. She is the founding partner and CEO of The Nucleus Group and works with organizations around the world to empower leaders, accelerate growth, and catalyze change. 

In this thoughtful and engaging conversation, Elizabeth discusses her perspective on branding, her kitchen table ethos, roaming Fridays, how two of her guiding principles, optimism, and generosity influence her work, and the importance of the one-word brief.

You do not want to miss this episode!

More on Elizabeth Talerman here

More on The Nucleus Group here

Follow Elizabeth Talerman on LinkedIn and Instagram.

Follow The Nucleus Group on LinkedIn and Instagram

Tools from the Nucleus Group

Yes …and with Rebecca Stuard, Episode #6

Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life –  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on timely topics that she just can't keep quiet about. For more about Joanne, visit joannetombrakos.com

Follow Joanne on Linkedin and Instagram for updates on her upcoming book, Crafting Your Pitch, A Storytelling Framework.

Learn more about Joanne’s other books here.

The post Elizabeth Talerman on Branding, Kitchen Table Ethos and the Power of Optimism and Generosity: Episode #85 appeared first on joanne tombrakos.

Joanne’s guest today is Marc Beckman, Founding Partner and CEO of DMA United, the author of The Comprehensive Guide to NFTs. Digital Artwork and Blockchain Technology and a Senior Fellow at NYU's Emerging Technologies Collaborative.

In this informative and engaging conversation, Marc presents a very convincing argument for how new technologies including Web3, Blockchain, the Metaverse, NFTs and generative AI present new and very exciting opportunities for brands and creators.

Tune in and he just might convince you too!

More on Marc Beckman

Follow Marc on LinkedIn and Instagram

More on DMA United

Read The Comprehensive Guide to NFTs. Digital Artwork and Blockchain Technology

NYU's Emerging Technologies Collaborative

Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life –  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on timely topics that she just can't keep quiet about. For more about Joanne, visit joannetombrakos.com

Follow Joanne on Linkedin and Instagram for updates on her upcoming book, Crafting Your Pitch, A Storytelling Framework coming this November.

Learn more about Joanne’s other books here.

The post Web3, NFTs, Blockchain, and Generative AI: The Opportunities for Brands According to Marc Beckman: Episode #84 appeared first on joanne tombrakos.

This week Joanne is in conversation with Monica C. Parker, a world-renowned speaker, writer, and authority on the future of work. The founder of Hatch, a global human analytics and change consultancy, she is the author of the Wall Street Journal Bestseller,  The Power of Wonder, The Extraordinary Emotion That Will Change The Way You Live, Learn, And Lead.

Among other things, Monica discusses the 5 Ws of Wonder, wonder as both a noun and a verb, why daydreaming can be a good thing, and how cultivating wonder leads to a happier and healthier life.

This is a fun and enlightening conversation that will inspire you to put down your phones a bit and as Monica suggests – take a wonder walk.

Read The Power of Wonder, The Extraordinary Emotion That Will Change The Way You Live, Learn, And Lead

Follow Monica on LinkedIn and Instagram

Sign up for the Wonderbringer Newsletter here.

Learn more about Hatch Analytics here.

The post Why Cultivating Wonder Changes Everything with Monica C. Parker: Episode #83 appeared first on joanne tombrakos.

Joanne is back from her extended summer break with a fresh new episode!

After an update on her summer travels and her upcoming book, Crafting Your Pitch: A Storytelling Framework, Joanne offers a tribute to her friend and NYU colleague, Michael Diamond who passed away over the summer with a replay of the episode they recorded last Fall. Their discussion remains timely and worth listening to.

What will remain timeless is Michael’s wisdom, advice, and the positivity he had for life. She hopes his infectious enthusiasm sprinkles a bit of that into our own as we enter the Fall season!

Download a copy of the 2022 Corporate Social Value Index

NYUSPS Executive Masters in Marketing and Strategic Communications

Grow by Jim Stengel

Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life –  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on timely topics that she just can't keep quiet about. For more about Joanne, visit joannetombrakos.com

Follow Joanne on Linkedin and Instagram for updates on her upcoming book, Crafting Your Pitch, A Storytelling Framework.

Learn more about Joanne’s other books here.

The post My Summer Travels, Writing and a Tribute to a Friend: Episode #82 appeared first on joanne tombrakos.

The tables turn in this replay of an episode that first aired in February on Talking New York Real Estate with Vince Rocco during which Joanne was a guest, not the host!

The topic was building your personal brand and what that means for real estate professionals. With input from Vince’s curated panel of the best and the brightest in the New York Real Estate market including Louise Phillips Forbes, Patrick Mills, Daniel Blatman and Ian Slater, the conversation is lively, informative, and timely.

More about Vince Rocco at Think Vince

Listen to Talking New York Real Estate on Spotify or Apple Podcasts

Follow Vince on LinkedIn or Instagram

Getting Your Personal Brand Story Straight – a workbook

Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life –  is a weekly podcast hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on timely topics that she just can't keep quiet about. For more about Joanne, visit joannetombrakos.com Learn more about Joanne’s books here.

The post Building Your Personal Brand – A Bonus Replay with Vince Rocco: Episode #81 appeared first on joanne tombrakos.

This week Joanne is in conversation with Ericka Saurit, the Founder and Creative Director for Saurit Creative, a strategic brand marketing agency specializing in the interior design and home furnishings industry.

Among other things, they touch on:

The importance of storytelling to get your ideas heard

What’s unique to brand storytelling for the interior design and home industry

How emotion, experience, and knowing what makes you extraordinary is essential in the home industry

Why she thinks you should “let your website do the heavy lifting.”

What she thinks about the place of the Metaverse for the home industry

Tune in for another engaging and informative conversation!

Follow Ericka Saurit on LinkedIn

Follow SauritCreative on Instagram

More about Saurit Creative here.

Episode #76 and #77 with Tim Reis on ChatGPT

Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life –  is a weekly podcast hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on timely topics that she just can't keep quiet about. For more about Joanne, visit joannetombrakos.com Learn more about Joanne’s books here.

The post What’s Unique About Brand Storytelling In The Home Industry With Ericka Saurit: Episode #80 appeared first on joanne tombrakos.

Joanne’s guest this week is Nadina Guglielmetti, Vice President and General Manager of Marketing for The Vitamin Shoppe. A digital pioneer and early adopter, Nadina and Joanne discuss the current state of social media.

With so much changing so fast they can’t cover everything in under an hour, but they do cover a lot from Tik Tok to Twitter to Lemon8 and YouTube Shorts. They also discuss how privacy legislation affects the efficacy of digital advertising, AI's potential impact, and the challenges of managing a brand on social media. So put in your air buds, take this one on a walk, and enjoy!

Follow Nadina on LinkedIn.

More on The Vitamin Shoppe here.

Listen to Nadina on Episode #11 of Marketing, Mindfulness, and Martinis.

The wisdom of Giannis Antetokounmpo (aka #GreekFreak)

Contain Multitudes by Ed Yong ( the nerdy book Nadina could not remember the name of!

Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life –  is a weekly podcast hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on timely topics that she just can't keep quiet about. For more about Joanne, visit joannetombrakos.com Learn more about Joanne’s books here.

The post The State of Social Media with Nadina Guglielmetti: Episode #79 appeared first on joanne tombrakos.