Covid has accelerated digitization, but it has also revealed that it means more than building digital features and functions. Truly smart digital transformation starts with considering the true customer journey. We spoke with Liz High, VP of Strategy and Insight at Metia Inc, about their research and recommendations about having the CMO being a major decision maker.

Guest: Liz High, VP of Strategy and Insight, Metia

Hosts: Kisha Allison,  Head of Content, Money20/20 USA

Rachel Morrissey, Content Producer, Money20/20 USA

Producers: Roland Bodenham, Senior Video Producer, Ascential

Rachel Morrissey, Content Producer, Money20/20

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