In this episode, Heather talks with marketing expert Crystal Tosh. Crystal shares her journey from starting a business in her closet to becoming a successful marketing professional. They discuss the importance of authenticity in marketing, the rise of short-form video content, and how to balance business with motherhood. Listen in for valuable insights on leveraging reels for marketing and the benefits of involving your children in your business. 

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Heather Ioerger, CEO and Founder of My Virtually Organized Business LLC, combines her expertise as a Business Strategist & Process Architect with her passion for efficiency. With a rich background in sales leadership and a decade of experience managing a dynamic team, Heather now focuses on helping small businesses grow and scale their online presence by teaching them the secrets to effectively map out their prospecting, sales and retention processes. Outside of work, she loves spending time with family and friends, attending concerts, and loving her hound dogs! 

To learn more about My Virtually Organized Business’ services go to: 

https://www.my-vob.com

Take our free business review here: 

https://my-vob.com/about-business-review 

And connect with Heather online on: 

Facebook:  https://www.facebook.com/MyVirtuallyOrganizedBusiness 

Instagram: https://www.instagram.com/myvirtuallyorganizedbusiness/ 

TikTok:  https://www.tiktok.com/@my_organized_business 

Youtube: https://www.youtube.com/@my-vob 

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The guest on this episode is Crystal Tosh, the co-founder of SoTrue Digital. She is a personal branding expert and seasoned real estate investor with more than a decade of experience in empowering business owners to leverage their personal brands for growth. She is a master at creating magnetic content that not only attracts but also positions you as the go-to leader in your local market.

To Learn More about Crystal and SoTrue Digital go to: 

https://www.sotruedigital.com 

If you are a real estate agent, learn how to get more leads and referrals with social media inside her free group: 

https://www.facebook.com/groups/getrealestateclients 

And connect with Crystal online: 

Facebook: https://www.facebook.com/crystallynntosh

Instagram: https://www.instagram.com/_crystaltosh/