Standing out in e-commerce isn’t just about having a great product — it’s about building real awareness and creating a brand that connects. In this episode, Aimee Montgomery breaks down what it really takes to rise above the noise online. You’ll discover:

✅ Why product features won’t make you stand out (and what to focus on instead)

✅ How to shift your content to speak directly to your buyer’s pain points

✅ Why building a brand is non-negotiable if you want long-term success

✅ The realistic timeline to gain traction — and how to fast-track the right way

If you’ve ever felt invisible in a crowded marketplace, this quick but powerful episode will give you the clarity (and honesty) you need to finally start building a brand that gets noticed — and gets sales.