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Marketing Minute: The Story of How Halitosis Became a Medical Condition With a "Cure"
On this marketing minute, I share a story of how halitosis became a medical condition with a "cure". The story is a great marketing lesson for any business that seeks to differentiate its product or service with a USP.
The great businessman and advertiser Albert Lasker once said "There is no law that requires a problem to exist before a solution is created for it". There are plenty of examples of this throughout the history of advertising.
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By Jonathan TaylorOn this marketing minute, I share a story of how halitosis became a medical condition with a "cure". The story is a great marketing lesson for any business that seeks to differentiate its product or service with a USP.
The great businessman and advertiser Albert Lasker once said "There is no law that requires a problem to exist before a solution is created for it". There are plenty of examples of this throughout the history of advertising.