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Marketing Mishap: Using My Name As My Password Wasn't Great
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Moving fast in business means making quick decisions that can sometimes lead to significant mistakes, as Jack Sutcliffe, CEO of Powersheds, found out when their website was hacked due to an overly simplistic password.
• Rapid decision-making is part of their business approach, which inevitably leads to some wrong choices
• Poor decisions have included selecting the wrong systems and hiring staff who weren't a good fit
• A major security oversight involved using "jack" as the CMS password
• The website hack resulted in thousands of Japanese pages appearing in Google search results
• Even after fixing the security issue, the compromised pages remained in search results for months
Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.
👉 [Book your call with Chris now] 👈
Subscribe to our Newsletter
✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips!
Follow Chris Norton:
X, TikTok, LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
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By Prohibition PRWhat topic would you like us to cover next?
Moving fast in business means making quick decisions that can sometimes lead to significant mistakes, as Jack Sutcliffe, CEO of Powersheds, found out when their website was hacked due to an overly simplistic password.
• Rapid decision-making is part of their business approach, which inevitably leads to some wrong choices
• Poor decisions have included selecting the wrong systems and hiring staff who weren't a good fit
• A major security oversight involved using "jack" as the CMS password
• The website hack resulted in thousands of Japanese pages appearing in Google search results
• Even after fixing the security issue, the compromised pages remained in search results for months
Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.
👉 [Book your call with Chris now] 👈
Subscribe to our Newsletter
✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips!
Follow Chris Norton:
X, TikTok, LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok, YouTube