Marketing has never moved faster — and in 2025, it’s easier than ever to get it wrong. In this episode, we unpack themost common marketing missteps Aussie businesses are making right now — from ignoring local voices to wasting money on the wrong platforms. We dive intowhat actually builds trust with your audience, how to stay out of the spam folder, and when paid ads are worth the spend. Whether you're DIYing your marketing or working with a pro, this episode will help you get clearer on whatworks, what doesn’t, and how to measure your impact.

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Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.

This is a safe space to ask questions and hear useful info on financial matters.

Read more about FOFU here

And, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials!

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DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.