Marketing Mix

Joshua discusses navigating the new media landscape, the cookieless future, and the value of second-party data for brands.

Jay discusses Shake Shack’s adaptive strategy during the pandemic, participating in 420 celebrations and the overlap between QSR and cannabis.

Leaders from OkCupid, Columbia Care, and Uber look back on the past year to discuss the success of their adaptive business and marketing strategies, agile leadership approaches and redefining business acquisitions in the midst of a global pandemic.

Melissa discusses OkCupid’s progressive marketing campaigns, the rising importance to users of including cannabis consumption preferences in dating apps, and how dating app engagement sky-rocketed during lockdowns.

Craig discusses partnering with Colgate, the single most penetrated brand in the world, creating hemp and CBD oral care product lines for the mainstream consumer, and developing compliant product packaging with traceable lab reports.

Paige discusses the growing trend of substituting alcohol with cannabis, how she encouraged a Fortune 500 company to invest in Canopy Growth, and her role in building the THC-infused bev-alc brand Lagunitas Hi-Fi Hops.

Jackson discusses launching the Burt’s Bees CBD line, the power of high-quality consumer targeting, and why cannabis audiences are the new gateway to growth for big brands.

Joshua and Steven discuss their careers at Facebook and Foursquare, their journey launching Oceans Ventures and how they’re helping other Founders to launch successful startups

Show Notes: https://podcast.socialnative.com/marketing-mix-oceans-ventures

Soyoung discusses her role as the first-ever CMO at eos, the biggest challenges and opportunities for beauty marketers in 2020, and strategy for the brand’s recent #MakeItAwesome TikTok campaign that generated over 3 billion views.

Show Notes: https://podcast.socialnative.com/marketing-mix-eos

Chad discusses breaking into the unknown of cannabis advertising, how Fyllo is creating safe marketing automation for cannabis brands, and his strategy for shaping company culture from inception to acquisition.

Show Notes: https://podcast.socialnative.com/marketing-mix-fyllo