When marketing maven Lisa Buffo broke into the marijuana industry in 2014, she had lots of questions concerning compliance, regulations and other issues, but there was no place for a cannabis marketing professional to find an answer. So she created that place herself through the Cannabis Marketing Association.

In this episode:

•How CMA can be a model for other professional groups

•How to strategically scale even as new markets are still coming online

•Why marketing really matters in cannabis.