Marketing Moguls

In this episode of the Marketing Moguls, Michael Ryan and Cameron DeJong, a marketing executive at Raintree Systems, discuss the importance of customer satisfaction in marketing and how Raintree Systems used it to build brand recognition. They also emphasize the significance of feedback in growing an organization and highlight the importance of word-of-mouth marketing. Cameron provides tips for finding a career in digital and healthcare marketing, emphasizing the importance of networking and staying up-to-date with the latest trends.

In This Episode, You'll Learn:

• 00:00:00 - Building a Culture of Feedback to Drive Business Success
• 00:03:43 - Transitioning from sales to healthcare marketing
• 00:06:25 - Discovering a passion for healthcare marketing
• 00:08:23 - Prioritizing customer satisfaction in marketing
• 00:11:24 - Building brand recognition through effective marketing strategies
• 00:12:10 - Leveraging the power of word-of-mouth marketing
• 00:14:25 - Utilizing feedback to grow and improve an organization
• 00:15:50 - Overcoming challenges in healthcare marketing
• 00:17:27 - Tips for pursuing a career in digital and healthcare marketing
• 00:18:14 - Focusing on customer retention during economic uncertainty
• 00:19:12 - Networking and staying current with marketing trends

Links and Resources:

• Cameron DeJong on LinkedIn
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Join Michael Ryan and Sarah Brown in this episode of Marketing Moguls as they discuss the importance of referrals and testimonials for business growth. Brown emphasizes the value of referrals from trusted sources and encourages members to refer other business owners. She also shares insights on the role of networking, building relationships, and staying up-to-date with marketing trends. The episode concludes with a discussion on marketing trends to watch out for in 2023.

In This Episode, You'll Learn:

• 00:00:24 - Harnessing the Power of Testimonials
• 00:01:37 - Brief rundown of Brown's background and journey to marketing
• 00:05:20 - Brown's experience with social media marketing
• 00:10:59 - Importance of referrals for business growth
• 00:11:40 - Incentivizing members to refer others
• 00:12:28 - The power of testimonials for businesses
• 00:14:30 - Marketing trends to watch out for in 2023
• 00:6:16 - Highlighting the strengths of a business through marketing
• 00:18:48 - Promoting a business through LinkedIn

Links and Resources:

• Partners One
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of The Marketing Moguls, Andrea Tagliaferro shares insights on navigating a career in marketing. She emphasizes the importance of being flexible and having core values in marketing strategies, learning from role models, and networking outside of one's comfort zone. They also discuss using social media for audience interaction, translating skill sets across industries, and share some funny marketing fails. The episode concludes with a promotion for Laura Vessel and Jim Mckelvie's speaking engagement at South by Southwest.

In This Episode, You'll Learn:

• 00:00 - Building Your Brand and Your Career with Andrea Tagliaferro
• 04:58 - Embracing the startup world to transition into marketing
• 06:44 - Translating skills from architecture to marketing in a job interview
• 11:05 - Using social media for audience interaction, including TikTok, Twitter, and Instagram
• 14:45 - Importance of flexibility and core values in marketing strategies
• 15:53 - Using data to understand what works and what doesn't in marketing campaigns
• 16:28 - Learning from role models and stalking them on LinkedIn to understand their career paths
• 19:07 - Stepping outside of your comfort zone to make connections and find job opportunities
• 20:05 - Using LinkedIn to passively network and showcase your skills

Links and Resources:

• Andrea Tagliaferro on LinkedIn
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

On this episode of Marketing Moguls, Jennifer Durishin, Head of Marketing at Prodigal, joins Michael Ryan to discuss the importance of adaptability in marketing and the role of continuous learning. Jennifer emphasizes the need to explore new technologies such as artificial intelligence to enhance the customer experience. The episode also covers how AI is modernizing call centers in the financial industry, building brand awareness through engagement, and attending conferences and events in a tight-knit community. Lastly, Jennifer provides valuable advice for aspiring tech marketers and tips for networking on LinkedIn.

In This Episode, You'll Learn:

• 00:00 - Marketing goes beyond just business
• 01:54 - Advice for tech marketers
• 03:38 - Anyone can become a marketer, learning on the job is valuable
• 05:47 - Modernizing financial call centers with AI at Protocol
• 07:54 - Enhancing customer experience with AI-powered financial transactions
• 09:06 - Adapting to marketing trends and being open to change
• 10:19 - Building brand awareness through engagement and familiarity
• 13:09 - Continuous learning for personal growth in marketing
• 15:03 - Networking advice for LinkedIn: connect genuinely, avoid sales pitches

Links and Resources:

• Prodigal
• Jennifer Durishin on LinkedIn
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of Marketing Moguls, Michael Ryan speaks with Ben Brown, co-founder of Converse Now, about actionable insights for restaurant owners and marketers. Brown emphasizes the importance of simplicity and personalization in messaging to improve brand representation and guest experience. He also recommends educating customers about AI and leveraging previous marketing skills to market AI products. The episode delves into the impact of chatbots and voice AI on the restaurant industry and how AI can increase financial performance during peak hours. Restaurant owners and marketers can benefit from these insights to improve their operations and enhance the guest experience.

In This Episode, You'll Learn:

• 00:00 - AI's potential to bridge job demand gap
• 03:28 - Converse Now's voice AI for restaurant chains
• 04:31 - Drive-throughs improve with voice ordering technology
• 06:10 - Voice AI enhances operational efficiency and financial sustainability
• 09:09 - Generative AI benefits AB to B organizations' platforms
• 11:48 - AI implementation in industries: challenges and myths
• 13:36 - Prioritizing quality and personalization in the restaurant industry
• 15:01 - Converse Now's mission for restaurant industry quality and personalization
• 16:26 - Relationship-building and education in Converse's marketing strategy
• 20:50 - Simple, conversational messaging improves brand representation

Links and Resources:

• Ben Brown on LinkedIn
• Converse Now
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of Marketing Moguls, Michael Ryan interviews Emily Nelson about the challenges of marketing in the cannabis industry. They discuss the strict regulations imposed by social media and text messaging platforms, and how retailers can still reach their target market. Emily shares her experience in developing a B to B marketing channel within a cannabis organization, and how she applies this knowledge in her current role as Director of Marketing at Aero Pay. They also emphasize the importance of simplicity and security in messaging to gain consumer trust, and the need to stay up-to-date on legislation in emerging markets. Overall, this episode provides valuable insights into the unique challenges and opportunities of marketing in the cannabis industry.

In This Episode, You'll Learn:

• 00:00:00 Welcome to Marketing Moguls
• 00:01:28 Fintech Professional Discusses Underserved Industries And Payments
• 00:08:46 Consumer Trust: The Importance of Simplicity and Security
• 00:11:06 Education on Legislation: Penetrating Emerging Cannabis Markets
• 00:13:02 Compliance and Industry Knowledge in 37 States
• 00:14:04 Entering New Markets: Expertise and Compliance are Key
• 00:16:48 Navigating Advertising Restrictions for Cannabis Collectives
• 00:21:08 Aero Pay: Learn More About Their Work

Links and Resources:

• Aeropay
• Emily Louise Nelson on LInkedIn
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Join Michael Ryan on the Marketing Moguls podcast as he interviews Nate Smoyer, the Chief Marketing Officer of Obie, an insurance company that specializes in providing coverage for landlords. Nate shares his experience in the industry and how he got into marketing. He talks about the challenges of reaching out to potential customers in a fragmented market and how Obie has found success by using embedded insurance to target landlords directly. Nate also discusses his unconventional path to marketing, including his background in multilevel marketing and his experience as a cheesesteak vendor and MC for a stunt team. Listeners will gain insights into the world of marketing and learn about innovative strategies for reaching out to customers in niche markets. This episode provides valuable insights into the marketing industry and how unconventional approaches can lead to success.

In This Episode, You'll Learn:

• 00:00:00 - Marketing Moguls Podcast: Insights from Top Executives in the Industry
• 00:03:48 - Legitimacy of Multilevel Marketing and Pyramid Schemes
• 00:07:29 - Innovative Marketing Strategies: Using Spare Trucks and Radio Hosts to Promote Communities
• 00:08:43 - Job Delayed for World Record Pie Fight for Charity
• 00:10:43 - Accounting and Marketing Courses as a Path to Success
• 00:14:34 - Challenges of Reaching Individual Real Estate Investors for Retirement Supplemental Income
• 00:17:57 - Obie's Unique Value Proposition: Embedded Insurance for Landlords

Links and Resources:

• Obie
• Tech Nest
• Nate Smoyer on LinkedIn
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Join Michael as he sits down with Syndi Sim on this episode of Marketing Moguls, as they explore the world of glass fabrication and marketing. Syndi shares her valuable insights on the crucial role marketing plays in the glass fabrication industry, particularly through LinkedIn. The conversation delves into the demand for diamond fusion treated glass railings and the balance required to market to both customers and fabricators. Discover the strategies and challenges of marketing in this unique industry, as we uncover the secrets to success. Tune in to gain valuable insights that will help you navigate the world of glass fabrication and marketing.

In This Episode, You'll Learn:

• 00:00:00 - Finding Your Target Market for Glass Protection Machines
• 00:08:37 - Marketing Diamond Fusion Glass Railings on LinkedIn
• 00:10:08 - Why B2C Marketing is Key for Diamond Fusion's Success
• 00:13:55 - DFI-360 Program: Catalyst for Change in Glass Protection

Links and Resources:

• Syndi Sim on LinkedIn
• Diamond Fusion International
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

On this episode of Marketing Moguls, Michael chats with Sean Falconer about the crucial nature of privacy and data protection in the digital age. As someone who has experience in engineering and marketing, Sean highlights the challenge of educating engineers on these topics and prioritizing them from the start. They also discuss marketing strategies aimed at C-level executives and application data engineers. Sean shares his personal career journey and provides tips for those looking to transition from engineering to marketing. This episode offers valuable insights into the intersection of technology and marketing and the need for experts to handle privacy and data protection challenges.

In This Episode, You'll Learn:

• 00:00:00 Future of Data Security and Privacy with Data Privacy Vault Pattern
• 00:02:05 Meet the Classically Trained Engineer and Sky Flow Founder
• 00:05:30 Career Path Discussion: From Tech to Marketing at Sky Flow
• 00:07:14 Learning Marketing through Entrepreneurship with Limited Resources
• 00:10:50 Shift in Focus from IC Work to Developing Relations at Sky
• 00:13:08 Importance of Leaving Privacy Protection to Experts and Growing Momentum for Privacy Regulations
• 00:16:12 Using an Omni-Channel Approach to Reach a Larger Audience
• 00:17:33 Marketing to C-Suite and Data Engineers
• 00:20:01 Lack of Cybersecurity Education in Engineering and Acknowledgements
• 00:22:29 Advice for Engineers Interested in Developer Relations and Marketing Roles

Links And Resources:

• Skyflow
• Sean Falconer on LinkedIn
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The Marketing Moguls podcast features an interview with Justin Schmidt, VP of Marketing at Comp, discussing various topics related to marketing, such as leveraging paid channels on social media, creating and capturing demand, and optimizing for lifetime value. Justin shares his insights on building quality relationships and creating value for oneself and others, thinking through Black Swan events, and growing responsibly while taking risks for growth. The conversation concludes with a discussion on how to market Comp effectively and invest in the right channels for growth. This episode provides valuable insights into marketing from an experienced professional's perspective.

In This Episode, You'll Learn:

• 00:00:00 - Welcome to the Marketing Moguls Podcast with guest Justin Schmidt
• 00:04:11 - The power of offering health and wellness stipends as an employee benefit
• 00:05:31 - Strategies for reaching rural customers and a discussion on Compt
• 00:08:58 - Insights on community-driven marketing strategies and balancing demand creation and capture
• 00:11:44 - Pushing for pre-tax benefits and better management of cell phone reimbursements
• 00:13:26 - A discussion on successful and unsuccessful marketing strategies, with a focus on SEO and content creation
• 00:14:35 - Pragmatic growth strategies that avoid expensive and inefficient models
• 00:18:55 - Lessons learned from being a publisher and taking necessary risks for responsible growth

Links and Resources:

• Compt Website
• Justin Schmidt on LinkedIn
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!