Marketing Monday's with Meg

In this episode, I’m walking with Cori Wamsley, author, editor, writing coach, and the creator of The Spark Method for Writing. In this interview we talking about how a book can be an effective marketing tool, especially for anyone interested in coaching and/or speaking.

We talked about the idea of writing a book can be overwhelming (me!!!) so she talks about how you need a process and what that looks like. She also talks about whether you can really make any money from a book.

Great stuff here if you’re considering writing a book!

How to Contact Cori Wamsley:

Website:  https://www.coriwamsley.com/

Her Books: https://www.coriwamsley.com/books/

Email: [email protected]

How to connect with Meg:

Website: https://www.thebrandaccelerator.com/

LinkedIn: https://www.linkedin.com/in/meg-huwar-004b4923/

Email: [email protected]

In this episode I'm talking with Marta Greca from Media The Creative Agency and we’re talking about the Minimalist approach to Simplifying Your Marketing. 

Marta works with her clients to help them attract their ideal clients and grow sales through stunning photography, compelling  videos, and attention-grabbing websites, and we're talking to her about how she practices minimalism in her personal life and how that has spilled over into her marketing practice. It's a fascinating look at how to reduce the stress of your marketing.

We're talking about:

•     How you don't have to be all things to all people. Simplify your marketing by only going      after the people who are completely aligned with what you're doing.
•     How to use your website, photography and other creative assets to find your dream          clients.
•     When you need professional photos and video and when it's ok to use your own stuff.
•     How to create a plan for your creative assets. Too many people invest in a beautiful          website or a video, but then don't know how to use it. We talking about to make that          investment work for you.

How to Reach Us:

Marta Greca
Website:  https://mediacreativeagency.com/
Facebook:@martasauretgreca
Instagram: @mediapgh

Meg Huwar
Website: thebrandaccelerator.com
LinkedIn: Meg Huwar
Facebook: @brandaccelerator
email: [email protected]

My guest on this episode is Luke Maurer of Maurer Ford in Somerset PA.  Not too long ago Luke started doing the marketing for his family’s dealership. He started out dabbling in social media and email marketing which led him to land on a formula that is helping his dealership to have some of their best months ever!  In fact, the dealership is 96 years old, and Luke’s marketing helped them have the biggest sales months in the history of the business!

We’re talking to him about what he’s doing and what he’s learned along the way. We’re also talking about….

·        How to use social media to find new leads and how to use email marketing to nurture
         them.

·        How to take the type of personal relationship you have with clients and replicate that 
         online (this is gold!)

·        How to communicate with customers and potential customers before, during and
         after the sale

·        How to continue to get revenue from a customer after the sale (more gold!)

This episode was recorded at the Generator Marketing Conference in October 2019 in Cranberry PA. Thanks Eric Pursh for inviting me and thanks Connor Zarefoss and
Matt Hyre from Burgh Brothers Media for making it happen!

In this episode, I’m talking with Dr. Shellie Hipsky about creating your personal brand. She’s created an amazing personal brand for herself and is dropping lots of value in this episode!

If you’re not familiar with her, Dr. Shellie Hipsky is the CEO of Inspiring Lives International, a motivational media company, and president of  Global Sisterhood, which is  a non-profit that guides and supports women and girls toward their dreams and goals. 

The American Chronicle called her, “A top entrepreneur in the U.S.” and Huffington Post categorizes her as a “Fierce Woman.” 

Dr. Shellie has earned the titles “Entrepreneur of the Year in Inspiration and Empowerment,” “Woman of Achievement,” “Best Woman in Business,” and “VIP Woman of the Year.”

And she has written 12 books and her 13th book is coming next July, and it’s titled  BALLGOWNS TO YOGA PANTS: Entrepreneurial Secrets to Creating Your Dream Business and Brand. 

Join us as we talk about:

·        How to get started building your brand and getting over the fear of putting yourself out in the world

·         

·        Why it’s imperative to have a personal brand in today’s world

·        Keeping your brand authentic to who you are

Connect with Shellie:

Website: https://inspiringlivesinternational.com/about-dr-shellie/

Books: https://www.amazon.com/Shellie-Hipsky/e/B002P8TLY6%3Fref=dbs_a_mng_rwt_scns_share

Connect with Meg Huwar:
Website: https://www.thebrandaccelerator.com/
LinkedIn: https://www.linkedin.com/in/meg-huwar-004b4923/
Sign up for Marketing Monday with Meg Weekly e-blast: 
https://www.thebrandaccelerator.com/marketing-mondays-with-meg

In this episode we’re talking to Regina Russo, Independent Sales Director for Mary Kay Cosmetics about how to use education as a marketing tool. She’s created an amazing business and has a team of 100 women working with her.  Together they did almost $400,000 in sales last year, which is crazy high  considering  a tube of mascara is $15!!!

In this podcast we’re talking about how educating clients…

•  Is better received than a pushy sales approach
•  Can create a “need” for your product
•  Helps you find buyers who aren’t obligated to buy, but want to buy your products or services 
•  Leads to long term clients not a one time, quick sale

In this episode I’m talking with Nick Bogacz from Caliente Pizza and Draft House about his journey to creating his brand and his multi-million dollar pizza business. Nick’s an international award winning pizza champion, he’s also written a book called The Pizza Equation: Slicing up How to Run a Successful Pizza Empire and he has a great podcast called The Business Equation. 

Nick and I are talking about:

·        How he built a multi-million dollar business making pizza and beer

·        How he stuck with his vision, even when the people around him didn’t get it

·        How he built his business with perseverance, grit and hard work 

·        How he changed his brand over the years as his business evolved

·        How you need a vision for your business. Without it, your marketing won’t work.

To connect with Nick:

Website: https://pizzadrafthouse.com/

LinkedIn: https://www.linkedin.com/in/nick-bogacz-4919a8180/

Book: https://www.amazon.com/Pizza-Equation-Slicing-Successful-Enterprise/dp/1793204942

How to connect with Meg:

Website: https://www.thebrandaccelerator.com/

LinkedIn: https://www.linkedin.com/in/meg-huwar-004b4923/

Email: [email protected] 

What if you could generate leads while you’re on vacation or over the weekend while at your kid’s soccer game?

Well you can. And that’s what we’re talking about today. We’re talking about how to automate your leads so that the leads are coming in all the time and all you have to do is set it up and let it run.

In this episode we’re talking about:

·        What is marketing automation and how can you use it to build your business?

·        The tools you need to automate your business

·        Examples of small businesses who have automated their marketing

How to Connect With Us…

Lauren Norris

Website: https://levyind.com

LinkedIn: https://www.linkedin.com/in/lauren-norris-594bb23/

Meg Huwar

Website: https://www.thebrandaccelerator.com/

LinkedIn: https://www.linkedin.com/in/meg-huwar-004b4923/

Facebook: https://www.facebook.com/thebrandaccelerator/

If you're a service provider who positions themselves as an expert you HAVE to listen to this podcast! It's gold!! I learned a ton from my guest, Weston Lyon. He's the owner of Plug and Play Publishing and author of 19 books, and he's sharing his framework for being an authority. 

Here's some of the wisdom he's sharing:

      *You don't have to know everything about your subject area, you just have to know   
        more than the average person

      * His 3 steps to position yourself as authority:

           1. Becoming an authority

           2. Demonstrate your authority

           3. Leverage your authority

*How writing a book can cement you as an expert in the minds of your audience

Find Weston Lyon:
Website - https://www.plugandplaypublishing.com/
LinkedIn - https://www.linkedin.com/in/westonlyon

Find Meg Huwar:
Website: https://www.thebrandaccelerator.com/
LinkedIn: https://www.linkedin.com/in/meg-huwar-004b4923
Facebook: https://www.facebook.com/thebrandaccelerator/

Do you feel like you’re fighting to get Google’s attention? Like “Hey look at me! I’m over here!! Pay attention to me!!”

In this episode we’re podcasting live from the Social Media Summit at LaRoche University which was put together by the Pittsburgh North Regional Chamber of Commerce. 

It's a fun episode and we're talking with Bill Warren from RevLocal about how to get your business found on Google. Google’s algorithms will eventually find your website but it can take time. But there are things you can do to speed up the process and move you up in a Google search. 

 Join us as we talk about….

·         How to get a Google My Business listing

·         How to get listed on the local map

·         How important Google reviews are and what to do if you get a bad one

·         Reviewing your website analytics

·         How to use Google Adwords 

·         What “retargeting” is and how to use it to connect to people who have visited your 
          website

If you’re a business owner or leader you don’t want to miss this episode!!! There’s gold here! 

Episode #10 – Growing Your Business With LinkedIn

In this episode of Marketing Monday’s with Meg, I’m talking with Jesse Witham of Search Marketing Agency. His company specializes in Search Engine Optimization, and his strategies often include LinkedIn. Join us as we talk about all things LinkedIn! This convo is full of value bombs!! Here’s what we’re talking about…

•  Why LinkedIn is so important right now!!
•  How to use LinkedIn to grow your business
•  The right way to connect with people 
•  What kind of content you should be sharing

I learned a TON from Jesse and think you’ll find lots of great takeaways from this episode!! 

Find Jesse Witham
website: www.seachmarketingagency.com
LinkedIn: Jesse Witham

Find Meg Huwar:
website: www.thebrandaccelerator.com
LinkedIn: Meg Huwar
Facebook: The Brand Accelerator