In this episode, we discuss the history of endorsements for Black baseball players and why MLB has struggled to market the Black athlete.

Marketing Mookie Betts: MLB and the Marketing of the African American Athlete

This is a podcast by Louis Moore and Derrick White. As trained historians and leading scholars on sports and race, we discuss the history of the black athlete in a contemporary conversation. Moore is the author of I Fight for a Living: Boxing and the Battle for Black Manhood, and also We Will Win the Day: The Civil Rights Movement, The Black Athlete, and the Quest for Equality. White is the author of The Challenge of Blackness: The Institute of the Black World and Political Activism in the 1970s, and Blood, Sweat, and Tears: Jake Gaither, Florida A&M, and the History of Black College Football

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This is a podcast by Louis Moore and Derrick White. As trained historians and leading scholars on sports and race, we discuss the history of the black athlete in a contemporary conversation. Moore is the author of I Fight for a Living: Boxing and the Battle for Black Manhood, and also We Will Win the Day: The Civil Rights Movement, The Black Athlete, and the Quest for Equality. White is the author of The Challenge of Blackness: The Institute of the Black World and Political Activism in the 1970s, and Blood, Sweat, and Tears: Jake Gaither, Florida A&amp;M, and the History of Black College Football

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Marketing Mookie Betts: MLB and the Marketing of the African American Athlete

Marketing Mookie Betts: MLB and the Marketing of the African American Athlete