Welcome to Episode 2 of Marketing Actively! 
This week, Chris is joined by James McCormack, CEO of OYL (Optimise Your Life), a Dublin-based performance mushroom coffee brand aiming to transform people's approach to health and wellness through the utilisation of mushroom extract in speciality grade Arabica coffee. 

In the episode, James gives us his background story including the multiple businesses he has started and continues to run, how personal tragedy and a family picture steered him into the health and wellness space, the rise of functional mushrooms as a common supplement and much, much more... 

For more about OYL, visit DrinkOYL.com 
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Follow James on Instagram: @the_modern_day_entrepreneur 
Follow OYL on socials: @drinkoyl 
Follow Chris on IG/TikTok: @chrisbrennan13 
For more about ZOMA, visit ZOMA.ie
Follow ZOMA on socials: @zomabranding
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Timestamps: 
0:00 Intro 
1:41 Family Background in Business 
7:48 James’ Early Career Progression 
13:05 Initial Business Ideas 
17:21 Understanding Business Financials 
20:38 Taking Over A Cafe Within A Week 
22:51 Revenue Audit 
25:29 Starting Dublin Barista School 
33:41 Organic Referral Marketing 
34:24 OYL Taste and Science vs Regular Coffee 
38:00 Developing A Health Obsession from Depression, Alcoholism and Parenthood 
45:00 Psychotherapy, Journalling and Positive Habits 
52:25 Meditation, Creativity and Problem-Solving through Physical Activity 
1:01:58 Focusing on Business Success 
1:04:41 North Stars and Daily Habit Stacking 
1:10:45 The Genesis of OYL Performance Coffee 
1:14:45 Power of Community 
1:16:04 False Advertising, Healthwashing, Science-Based Approach 
1:21:20 The Future of Medicinal and Psychedelic Mushrooms 
1:22:33 Outro 
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Marketing Actively is hosted by David Kieran, Chris Brennan and Richard Naylor interviewing entrepreneurs, business owners, CEO’s and high performance athletes to delve deeper into their mindset, perspectives and success factors, with a focus on how physical activity has benefitted themselves and their business. Providing a wealth of knowledge and advice for people in their professional careers and personal lives, you'll learn some of the building blocks to entrepreneurship, career development, personal finance, raising capital, personal branding, building a team, productivity tips and the advantages of physical activity to help you create something great. Marketing Actively is an informal interview style podcast discussing topics such as business strategy, finance, start-ups, technology and the principles of a successful career.