January 16, 2025

✨ Marketing MUST-DOs for Solopreneurs with Jess Walker @JessLifestyleMarketing

37 minutes

Do you feel overwhelmed by MARKETING YOUR BUSINESS while traveling full-time?

In this episode of the RV Queens Podcast, Kate sits down with PR and marketing pro Jessica Walker. With over two decades of experience, Jess has led marketing and PR initiatives in industries ranging from accounting to higher education to non-profits—and she’s racked up multiple degrees, awards, and recognitions along the way.

Jessica now travels the country in an RV with her husband and their dog. You can find her mixing her passion for puzzle-solving with a love of hiking, exploring, and documenting her adventures on Instagram.

In this conversation, Jessica unpacks how to keep your brand genuine, build meaningful relationships, and set realistic goals that actually move the needle for your business—whether you’re at a campsite in Florida or boondocking out West.

Key Takeaways

1️⃣ What to know about Brand vs. Marketing vs. PR

2️⃣ Why Personal Brand is EVERYTHING

3️⃣ How to use the “RPIE” Model (Research, Planning, Implementation, Evaluation)

4️⃣ When to pitch to Media and Brand Partners

Connect with Jessica Online

• Marketing & PR Services

◦ Website: JessLifestyleMarketing.com

◦ Social: @jesslifestylemarketing (Instagram)

◦ LinkedIn: Jessica Walker

• Travel Adventures

◦ The Walkers Wandering on Instagram and Facebook