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There is a big social media lie out there.

You’ve heard it. We’ve all heard it.

It’s that social media is free.

And if you are trying to make social media 100% free, you might as well forget about using it to build your brand awareness, generate sales or leads, increase website traffic, or be an effective tool in your overall marketing strategy.

Social media is anything but free. There is a social media cost.

In fact, the cost of social media might surprise you.

Social media is free.
Many business owners spend a significant amount of time and energy promoting their business on social media because they view it as free advertising.   

This is a big mistake that results in overwhelm and disappointment.

I’ve witnessed far too many business owners invest all of their time in social media marketing only to be left empty-handed on the other side.

You only need to be where your ideal customer hangs out.  

When assessing which social media platforms to use for your business, it’s important to make the decision based on your ideal customer and which platform they engage with most often.

To help with this, build out a detailed buyer persona that outlines the demographics, buyer behaviors, challenges and goals of your ideal customer.

Your buyer persona will help you identify which social media platform your ideal customer hangs out as well as where they go to get information about your type of business.