1. Facebook to remove thousands of "dated" interest targeting from Ads Manager
Reps claim a large majority of advertisers won't notice the change, but this is a trend I would expect to continue (based on the Cambridge Analytica scandal). To me, this means more importance on building and nurturing your own audiences. Make sure you're grabbing (prospecting) cold traffic and turning them into video views, emails or visits to your website. Once you have that, you essentially own that audience for 6 to 12 months and can advertise to them at will.

2. Snapchat rolls out "instant create" for ads, create ads in 3 quick steps
Coming off the back of a big quarter, Snap continues their aggressive growth plan with more improvements to their ad platform. When Snapchat ads first rolled out, the company was much hotter and was only offering large media buys. This move helps the platform reach scale by allowing even the most basic advertisers to dip their toe in the water.

3. Google Maps launches new features to make the platform a personal hub for travel
You'll soon be able to view their flight and hotel reservations directly from the Google Maps mobile app.

4. Pinterest revenue jumps 62%, MAU to 300 million, adds ecommerce "personalized shopping hub"
The company's revenue skyrockets to $261m in and monthly active users up 30% in Q2.

5. AI and algorithms are [really] taking over advertising
This isn't quite headline news, but this piece on MarketingLand combined with a few conversations I had this week made this hyper relevant for me. I'm not going down the path of machines taking our jobs (that conversation is for another post), but rather to keep you abreast on how this type of technology is impacting your marketing right now.

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