In today’s marketing landscape, marketers rely on data and technology more than ever before. While marketing technology allow us to gather data, it also provides the ability to automate and optimize nearly every phase of the digital marketing lifecycle. Enter marketing optimization – the process by which a brand or organization improves their marketing efforts, and ultimately, maximizes their desired business outcomes. In this episode, we’ll discuss optimization, it’s impact on today’s marketing tactics and how its reshaping marketing strategies as a whole.