Today we talk about how to make content specifically targeting your client avatar. In this episode we discuss how to create content that is tailored to address certain points about your client avatar and how to craft an offer for your client.


Sponsors:
⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠How to Hardscape Headquarters

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Send in a voice message: https://podcasters.spotify.com/pod/show/howtohardscape/message

Marketing Part 3: Making Content for Your Client Avatar

A podcast dedicated to helping hardscapers start and grow their business. If you are a hardscaper, landscaper, or a contractor of any sort, this podcast is going to help you professionally. Landscaping companies and contractors alike will benefit from discussions with leading experts in the industry talking installation, tools, products, marketing, business, and so much more to help you grow your business.

Whether you are a lawn care specialist, a contractor looking to add new services to grow your bottom line, or already active in the industry, there are topics covered that will help you.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Entrepreneurship

Today we are joined by author of Profit First for Contractors Shawn Van Dyke to talk about price, value, and systems.


Sponsors:
⁠⁠⁠Cycle CPA⁠⁠⁠
⁠⁠⁠How to Hardscape Headquarters

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Send in a voice message: https://podcasters.spotify.com/pod/show/howtohardscape/message

Stop Selling Price, Start Selling Value with Shawn Van Dyke

Today we are joined by Jim Huston. He is a consultant for contractors, associations, manufacturers, and vendors on management in the Green Industry. He joins us to talk about building a high-performance team that requires minimum supervision.


Sponsors:
⁠⁠Cycle CPA⁠⁠
⁠⁠How to Hardscape Headquarters

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Send in a voice message: https://podcasters.spotify.com/pod/show/howtohardscape/message

Building a High-Performance Team with Jim Huston

Today we are joined by Bryce Hollingsworth of Stone Bear Mason (@StoneBearMason) to talk about learning to become a stoneworker and owning a business.


Sponsors:
⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

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Send in a voice message: https://podcasters.spotify.com/pod/show/howtohardscape/message

Learning to Build with Stone with Stone Bear Mason

Today we talk about six commonly asked pricing questions that contractors ask me through messages and software onboarding and demos.


Sponsors:
⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

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Send in a voice message: https://podcasters.spotify.com/pod/show/howtohardscape/message

Answering Commonly Asked Pricing Questions

Today we are joined by Matt Mastromarino of Masco Construction (@Masco.Construction) to talk about the art of stonework and selling that art to your clients.


Sponsors:
⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/howtohardscape/message

Marketing Part 3: Making Content for Your Client Avatar

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