Jacob talks to Andrea Palten about culture, communities, marketing, personal branding… oh yeah, and her gangster years :). After 18 years of corporate marketing & 10 years of consulting, Andrea packaged up her knowledge and started teaching it to consultants, coaches, and entrepreneurs!She's owned multiple businesses and knows what it takes to scale and grow a business the right way!

Andrea Palten

• Andrea’s Podcast: Marketing Guide to Grow your Business
• Jacob’s Episode: Balancing your Side Hustle
• She is from Germany and immigrated to US as a teenager.
• Since she was the youngest, she learned English the fastest, and led the family.
• She went to school for journalism, and had to do a story on the Columbine shooting. It was really hard on her to do such a horrible story. 
• She did a radio job, and met the CEO. She told him that she wasn’t happy in her job, and he said that he needed a marketing coordinator. 
• She worked her way up in marketing, and eventually became an executive of marketing. 
• She started teaching marketing and found that her true passion was helping and teaching others. 
• Her Dad passed away, and she left her job, sold everything and went to help her mom. 
• She decided that “life is short, you don’t know when you are going to go, you need to do what you love.” 
• She decided to become a business coach with an expertise in marketing.

Immigration, Culture, and Community

• The younger you are, the easier it is to integrate into a new culture. 
• She went from a small town to a big city. 
• Andrea got caught up in the Gang culture. She went to places she shouldn’t have been. 
• When you get to know people who are different, even when their from a “bad” place, you see that they really are just people. 
• Put yourself in a new environment. It will teach you a new perspective on life. 
• Where does happiness come from? Will money or worldly possessions make you happy? No. 
• We need community! We need to feel welcomed and help other people! 

Marketing

• You can’t run a business without marketing. 
• You can’t run anything without marketing. 
• What’s the point in running a business if you don’t have any sales?
• There is black hat and white hat marketing. 
• The best marketing is being a good person. 
• Marketing is vital to your business. 
• GIVE, GIVE, GIVE, GIVE then you ASK.
• Provide value and people will be willing to give value back. 
• Create real lifelong relationships with people. 

Most important marketing tasks

• Find your Niche
• Define your value proposition (you aren’t selling a product or service you are selling a transformation)
• Create a lead magnet 

Creating a Personal Brand

• Become a Thought Leader
• LinkedIn is an important platform for this. 
• Get a LinkedIn account and start growing your network. 
• Most important: create valuable content related to your industry. 
• Even if you’re not an expert, start learning! Share the things that you are learning and you will quickly become an expert. 
• Your Network is your Net Worth

Connect with Andrea

• Website: Andreapalten.com
• Podcast
• Instagram
• LinkedIn

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• Twitter: @jacob_m_harmon

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