A Marketing Practitioner shares the key elements of the job.

Marketing Perspective

HR, Marketing, Finance, Operations and Project Management are all key functions of an organisation. These short audio perspectives give an insight into the roles in these areas and how they interact with the rest of the organisation, with examples of common problems, challenges and difficulties that are faced. This material forms part of The Open University course B716 MBA stage 1: Management: Perspectives and Practice.

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Marketing Perspective

Marketing Perspective

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